Proximus and Vodafone announced that they will be reinforcing their existing co-operation by introducing Vodafone's international services in the Belgian market, as well as increasing operational synergies.
Vodafone and its partners' customers will be able to enjoy seamless access to Vodafone's international mobile services while travelling in Belgium and Proximus' customers will be able to benefit from services such as Vodafone Eurocall, Assisted Roaming, Pre-paid Roaming and GPRS Roaming. Dual Proximus-Vodafone branding will be used in the communication of these services at entry points into Belgium.
Proximus will also launch Vodafone live! in Belgium during 2004, under licence from Vodafone. Now available in 15 countries, Vodafone live! enables customers to use picture messaging, download polyphonic ringtones and colour games, and browse leading branded entertainment from the latest camera phones through an icon driven menu. The Vodafone live! offering in Belgium will include current Proximus Interactive local content.
The Vodafone Group has a 25% shareholding in Proximus, the remaining 75% shareholding is held by Belgacom.