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Vodafone New Zealand results: 53% of local mobile market
Posted on 28-Nov-2003 17:59 | Filed under: News

Vodafone New Zealand results: 53% of local mobile market
Vodafone New Zealand released numbers relative to results at the end of the first half of the 2003 financial year. Highlights of this include:

  • Total customers: 1,429,000
  • 140,026 net additions from March 2003 when total customers numbered 1,289,000. In the past quarter net additions totalled 80,000. On Account customers accounted for 25,145 net additions over last six months (44% increase on the same time last year), while PrePay had 114,881 net additions over the last six months (165% increase on the same time last year).
  • ARPU (12 months to September 03): 1% increase on the same period last year
  • Average revenue prepay for same period last year - $324
  • Average revenue on account for same period last year - $1855
  • Total average - $655
  • Market share 53% by customers numbers
  • Data usage increased by 58% compared to same period last year

    Vodafone New Zealand was involved in a series of activities and promotions:

  • Vodafone to build 3GSM network.
  • Customers increasingly using the services available on Vodafone live!. The number of services offered now top 148 compared to 112 at launch. The number of partners have increased from 39 to 55.
  • Mobile Connect Card officially launched this year.


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