Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Mobile users classified by IDC
Posted on 3-Dec-2003 07:42 | Tags Filed under: News


Mobile users classified by IDC
IDC released a new report titled Exploring Usage Models In Mobility: A Cluster Analysis of Mobile Users . The study segments the mobile user community through cluster analysis to more clearly identify discrete differences between types of mobile users.

"The consumer and business worlds are diverging as individuals continue to use mobile devices, applications, and services beyond work hours," said Randy Giusto, vice president of IDC's Personal Technology and Services research. "Understanding the usage patterns of discrete types of mobile users will help technology vendors and wireless operators map out where they need to focus their mobility efforts, and IT professionals where they need to make adjustments in their mobility initiatives."

IDC's study breaks out mobile users into four distinct segments:

  • Display Mavens: individuals who deliver a large number of presentations while mobile and also use, to a moderate degree, entertainment applications during periods of idleness.
  • The Mobile Elite: the early adopter segment that adopts the latest devices, applications, and solutions, and also uses the broadest number of them.
  • Minimalists: the opposite of the Mobile Elite, these individuals employ just the basics for their mobility needs.
  • Voice and Text Fanatics: a more communications-centric group of individuals who tend to be focused on text-based data and messaging.

    The needs of mobile users continue to evolve as mobility is further integrated into their everyday lives. Mobile users will demand more performance, capabilities, and variety from the mobile devices and applications that will be available to them in the future. To achieve continued success in the evolving world of mobility, it's critical to understand how technology is used and by whom:

  • Hardware, software, and mobile solutions vendors must understand individual's needs today and how they will change over time. This is particularly important when trying to make gains in a slow-growth economy.
  • Wireless operators must be in tune with the next wave of mobile device growth (in both business and consumer markets) and the impact of converged mobile devices.
  • IT professionals must be sure that the solutions they implement fit the diverse business needs of their employees. They must also be sure to select the right vendors that provide the devices, applications, services and total solution for targeted mobility deployments.


  • More information: http://www.idc.com...




    comments powered by Disqus


    Trending now »

    Hot discussions in our forums right now:

    Time for nuclear power in NZ?
    Created by Jonski, last reply by DarthKermit on 25-Jun-2017 02:27 (104 replies)
    Pages... 5 6 7


    The President Of The USA: Donald Trump
    Created by TimA, last reply by Rikkitic on 24-Jun-2017 10:49 (4543 replies)
    Pages... 301 302 303


    Climate change? What climate change?
    Created by kingdragonfly, last reply by BlueShift on 23-Jun-2017 16:15 (14 replies)

    Best option for 2G SIM for GPS car tracker
    Created by SumnerBoy, last reply by davidcole on 23-Jun-2017 21:59 (13 replies)

    I think these are fake iphone chargers
    Created by jimbob79, last reply by JoshWright on 21-Jun-2017 21:07 (12 replies)

    iPhone 6, iOS 10.3.2, freezes/stalls when typing. How to fix?
    Created by Benek, last reply by mattwnz on 24-Jun-2017 19:28 (9 replies)

    Slingshot Upgrade to VDSL from ADSL - Island Bay
    Created by fastrax, last reply by RunningMan on 23-Jun-2017 16:48 (18 replies)
    Pages... 2


    7.1 speakers
    Created by Sancho, last reply by Dunnersfella on 23-Jun-2017 13:49 (9 replies)