Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Mobile users classified by IDC
Posted on 3-Dec-2003 07:42 | Filed under: News


Mobile users classified by IDC
IDC released a new report titled Exploring Usage Models In Mobility: A Cluster Analysis of Mobile Users . The study segments the mobile user community through cluster analysis to more clearly identify discrete differences between types of mobile users.

"The consumer and business worlds are diverging as individuals continue to use mobile devices, applications, and services beyond work hours," said Randy Giusto, vice president of IDC's Personal Technology and Services research. "Understanding the usage patterns of discrete types of mobile users will help technology vendors and wireless operators map out where they need to focus their mobility efforts, and IT professionals where they need to make adjustments in their mobility initiatives."

IDC's study breaks out mobile users into four distinct segments:

  • Display Mavens: individuals who deliver a large number of presentations while mobile and also use, to a moderate degree, entertainment applications during periods of idleness.
  • The Mobile Elite: the early adopter segment that adopts the latest devices, applications, and solutions, and also uses the broadest number of them.
  • Minimalists: the opposite of the Mobile Elite, these individuals employ just the basics for their mobility needs.
  • Voice and Text Fanatics: a more communications-centric group of individuals who tend to be focused on text-based data and messaging.

    The needs of mobile users continue to evolve as mobility is further integrated into their everyday lives. Mobile users will demand more performance, capabilities, and variety from the mobile devices and applications that will be available to them in the future. To achieve continued success in the evolving world of mobility, it's critical to understand how technology is used and by whom:

  • Hardware, software, and mobile solutions vendors must understand individual's needs today and how they will change over time. This is particularly important when trying to make gains in a slow-growth economy.
  • Wireless operators must be in tune with the next wave of mobile device growth (in both business and consumer markets) and the impact of converged mobile devices.
  • IT professionals must be sure that the solutions they implement fit the diverse business needs of their employees. They must also be sure to select the right vendors that provide the devices, applications, services and total solution for targeted mobility deployments.


  • More information: http://www.idc.com...






    Trending now »

    Hot discussions in our forums right now:

    Has anything changed here with the way content is delivered?
    Created by Rikkitic, last reply by DarthKermit on 14-Dec-2018 19:50 (25 replies)
    Pages... 2


    New Freeview SmartVU streaming device: Chromecast, 4K HDR, Android TV
    Created by freitasm, last reply by JimmyH on 16-Dec-2018 18:29 (137 replies)
    Pages... 8 9 10


    Am I too old to enter tech industry?
    Created by GreenApples, last reply by gehenna on 17-Dec-2018 18:34 (18 replies)
    Pages... 2


    New laptop for uni student - which of these?
    Created by nadz77, last reply by Hammerer on 17-Dec-2018 15:51 (25 replies)
    Pages... 2


    DIY Medical Alarm
    Created by olivernz, last reply by networkn on 17-Dec-2018 12:13 (11 replies)

    Something wrong with quotation marks?
    Created by Rikkitic, last reply by freitasm on 16-Dec-2018 12:21 (20 replies)
    Pages... 2


    FS Amazon Echo Show Gen 1
    Created by gnfb, last reply by gnfb on 15-Dec-2018 19:41 (10 replies)

    Possible Air New Zealand strike Dec21
    Created by kiwifidget, last reply by Technofreak on 14-Dec-2018 09:21 (53 replies)
    Pages... 2 3 4