Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Walt Disney Internet Group launches disneymobile.com
Posted on 17-Dec-2003 07:48 | Tags Filed under: News



The new disneymobile.com is the first comprehensive consumer Internet site devoted to wireless content offerings of Disney content. The site will provide consumers with information regarding Disney Mobile content offerings and purchases as well as product demonstrations.

Samsung is the exclusively featured handset provider on DisneyMobile.com.

"We've seen significant growth in both consumer awareness and usage of our mobile content over the past year, primarily driven by carriers' marketing efforts. We now believe the U.S. market has matured to a point that allows us to begin marketing directly to our customers," said Larry Shapiro, executive vice president of business development and operations for WDIG. "We know that many wireless subscribers turn to the Internet for information on specific content. Through Disney.com, one of the most highly trafficked sites on the Internet, we can help introduce our customers to this new form of Disney entertainment."

In recent research conducted by WDIG, more than half of the respondents surveyed ranked carrier websites as their primary source of mobile content information.

The site offers Disney Mobile information on the latest downloadable content for mobile phones, including games, graphics, ring tones, and Disney mobile greeting cards. In each section of the site, consumers can view product descriptions, content demonstrations and information on carriers that offer the content, as well as information detailing where to find the content within each carrier's menu system. The games section will also provide information on how to play individual games. Content may also be viewed by individual Disney character or property. For example, graphics from Disney/Pixar's "Finding Nemo" can be found in the graphics section or on a "Finding Nemo" aggregate page.

Shortly after launch, the site will allow Sprint wireless subscribers to enter their phone number and send a message, directly to their PCS Vision phone, which includes a link to the requested Disney game. By accessing the link via the handset, subscribers can review the game and easily purchase it via their handset, if they choose to do so.

As the exclusive advertised handset manufacturer for Disneymobile.com, Samsung will have a significant presence on many pages within Disney's mobile phone center, which offers information on Samsung's digital camera phones and other handsets and prominently features Samsung via online advertising and promotions. Additionally, Samsung will coordinate product sweepstakes on Disneymobile.com offering its latest wireless phones as prizes.

As part of its outreach to wireless handset users, Disney will work with Samsung to provide content of popular Disney characters to the manufacturer's customer base. In the near future, Disney content will be available on Samsung's entertainment Web site Samsung Fun Club.


More information: http://www.disneymobile.com...

comments powered by Disqus




Trending now »

Hot discussions in our forums right now:

The President Of The USA: Donald Trump
Created by TimA, last reply by kingdragonfly on 25-Feb-2017 19:53 (3312 replies)
Pages... 219 220 221


"Parents' lawsuit claims FaceTime caused daughter's death"
Created by kingdragonfly, last reply by richms on 23-Feb-2017 11:03 (23 replies)
Pages... 2


Vodafone / SKY merger
Created by wingbat45, last reply by tdgeek on 25-Feb-2017 07:34 (136 replies)
Pages... 8 9 10


What is this green cabinet for?
Created by DarthKermit, last reply by MadEngineer on 24-Feb-2017 21:13 (20 replies)
Pages... 2


I paid the wrong Bank Account, what can I do - advice wanted?
Created by harlansmart, last reply by mattwnz on 25-Feb-2017 17:50 (39 replies)
Pages... 2 3


SureSignal missed calls
Created by hairy1, last reply by froob on 23-Feb-2017 20:23 (19 replies)
Pages... 2


Best way to network my computers
Created by Rikkitic, last reply by Rikkitic on 24-Feb-2017 11:24 (75 replies)
Pages... 3 4 5


Geekzone ads are out of control
Created by 1101, last reply by k1w1k1d on 24-Feb-2017 20:16 (64 replies)
Pages... 3 4 5