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Siemens Xelibri: Fashion in mobile
Posted on 3-Feb-2003 20:19 | Tags Filed under: News

Siemens Xelibri: Fashion in mobile
In a bold move to reinvigorate growth in the mobile phone market, the Siemens Information and Communication Mobile Group (Siemens mobile) has created a new collection of personal communication devices in radically new shapes and wearable designs with simple voice functionality.

XELIBRI accessories will be sold over new channels, primarily via department stores and fashion retailers. They will be marketed as fashion items with two collections per year. The new fashion accessories will be sold initially in China, incl. Hong Kong, France, Germany, Italy, Singapore, Spain and the UK from April 2003, and in further markets from September 2003.

Siemens said it's taking fashion phones up a notch, trying with the Xelibri to create a whole new product line for phones. The Xelibri and future fashion cell phones will eschew mobile e-mail and other data-oriented features in favor of just being able to send and receive calls, the company said.

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