Adobe has unveiled a series of new data science capabilities that further combine the creative aspect of human intelligence with the analytical power of data science. The new algorithms in Adobe Marketing Cloud will further simplify the process of extracting insights from billions of data points. Over 41 trillion transactions per year including 4.1 trillion rich media requests allow Adobe to bring data science to life. Marketers can use these insights to make better business decisions, focus on creating standout content, and benefit from recommendations and predictions they didn’t even know existed.
The new capabilities complement existing data science features across all three Adobe Clouds. Adobe Photoshop CC, for example, includes capabilities like Facial Recognition, Content-Aware technologies, and Camera Shake Reduction. Adobe Document Cloud uses algorithms based on various image processing techniques for things like PDF boundary detection and perspective correction when users scan to PDF and turn scans into editable documents. Across Adobe Marketing Cloud, the new capabilities join over 40 existing data science functionalities such as Contribution Analysis, Anomaly Detection, and Shoppable Video.
“Data science in digital marketing is still young,” said Anil Kamath, Adobe Fellow, Data Science. “Our algorithms are about amplifying the great work of marketers and delivering amazing consumer experiences through personalization, targeting and segmentation.”
Every time an individual makes a choice online or in an app, it’s a new data point. This data is a goldmine for marketers and advertisers. That's where data science comes in. Algorithms built into apps and websites can assess an individual's choices and tailor a customized experience - and they can spot unexpected patterns in the activity of large numbers of people, surfacing them for data scientists to further analyze and for marketers to apply in their work. Data science not only simplifies digital marketing processes, it powers the best, personalized experiences for consumers.
"Consumers today have endless online and offline options to engage with companies, so we knew that we had to transform our customer experience to fit that reality,” said Giles Richardson, head of analytics, Royal Bank of Scotland. “The data science capabilities in Adobe Creative Cloud, Document Cloud, and Marketing Cloud amplify our business-wide Superstar DJ program that’s delighting our customers with real-time, hyper-personalized experiences from our call centers to our bank branches.”
New data science capabilities in Adobe Marketing Cloud, nearly all of which are available today, include: