Last year 110,000 New Zealanders donated over 160,000 units of blood, helping save the lives of over 42,000 ordinary Kiwis. For many, this great act of giving quite simply made the difference between life and death.
“Donating blood is selfless act which has the potential to save the life of a total stranger. Today on World Blood Donor Day, on behalf of New Zealand, we want to say ‘thank you blood donors’ and acknowledge how their generosity touches so many lives” says Asuka Burge, National Manager Marketing and Communications for NZBS.
To mark this World Blood Donor Day, New Zealand Blood Service (NZBS) is launching a new app for iPhone and Android, putting the power to save lives in the palm of the users’ hand. It has never been easier to find a time and place to make a blood donation.
“Over 50% of blood donations are made through mobile blood drives across the country. Staying connected with all our donors, not just those that visit a donor centre is vitally important to NZBS. The app was developed in an intuitive way that will enable us to stay connected with all of our donors, creating regular touchpoints that we hope will act as a call to action to continue donating and encourage others to do so as well,” says Asuka Burge, New Zealand Blood Service National Manager Marketing and Communications.
As well as being able to book appointments, access maps of all the blood drives across the country and share across personal social media platforms, whole blood donors that download the app will also receive a special notification when their blood has been used to help save a fellow kiwi’s life.
“When developing the app it was very important for us to include features that would help ensure our donors continued to feel valued and to remind them what a wonderful gift they are giving. Donors could be at home, on the bus to work or just supermarket shopping and they will receive a ‘thank you’. We hope it goes some way to remind our donors what a wonderful difference they are making to someone else’s life,” continues Ms. Burge.
New Zealand Blood Service app key features:
The NZ Blood Service Donor App will be available for free to download for iPhone on the App Store, and for Android devices on the Google Play store. The app is available for new and current whole blood donors, and current plasma donors. Platelet donors will still need to contact the donor centres to book their appointments