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LG launches their new LG 4K UHD OLED TV and webOS 3.0 Smart TV

Posted on 19-Jun-2016 11:50 | Filed under: News

LG launches their new LG 4K UHD OLED TV and webOS 3.0 Smart TV

LG Electronics New Zealand has unveiled the company’s 2016 range of Dolby Vision High Dynamic Range (HDR)-enabled LG 4K UHD OLED TV model line-up.


In addition to integrating the industry standard HDR format of HDR-10, a number of LG 4K UHD OLED TVs will include Dolby Vision, providing consumers the chance to watch further enhanced HDR. The combination of the 4K UHD resolution and HDR imaging transforms television viewing to create a more refined picture.


Also being introduced in NZ is the latest upgrade of the LG Smart TV platform, webOS 3.0, which will make access to favourite content faster and easier than ever for LG Smart TV viewers.


Kieran Chapman, Trade Marketing Manager for LG New Zealand, is proud to bring the 2016 LG OLED TV range to New Zealand “We are extremely excited to be launching our HDR enabled LG TV range, especially those that also include the highly anticipated Dolby Vision. The technology is truly game-changing in the TV picture quality stakes, and we believe that once consumers experience the combination of HDR content with our new HDR enabled TVs for themselves, we’re confident they‘ll find it just as breathtaking as we do.”


HDR technology is one of the most transformational innovations to come to content in recent years. By changing the way content is filmed and mastered, HDR is able to render a picture that more closely resembles what the human eye can see.


In order to achieve this, HDR TV technology enables the display of greater colour and contrast range, allowing more accurate graduation of colour shades and enhanced contrast in light and dark areas within a scene. This prevents highlights from being ‘burnt out’ and details being lost in areas of shadow, ultimately resulting in much more lifelike picture quality.


Many recent movies and TV series have already been created with HDR filming and production technologies – plus studios are in the process of re-mastering older content into HDR. Through the new and improved webOS3.0 Smart TV platform, users can stream HDR content through Netflix.


Richard Bluck, experienced New Zealand cinematographer, President of both the New Zealand Film and Video Technicians Guild and the New Zealand Cinematographers Society is excited to see HDR come to LG TV “As a Director of Photography my aim is to bring to the screen the vision of the Director and the creative team. With HDR and in particular LG’s new range of OLED 4K televisions the opportunity exists for audiences to see the true range of colour and tones that we strive to achieve, that up til now is only seen in the colour grading room before the film is released. The advent of HDR OLED 4K brings that true viewing experience that the film-maker creates to the living room.”


LG has also teamed up with Dolby to integrate Dolby Vision, the leading HDR technology into the company’s top-of-the-range LG 4K OLED TVs. Dolby Vision, using 12-bit HDR technology, goes beyond HDR-10, the current minimum standard for HDR content. It has the ability to adjust the level of individual pixels frame-by-frame to enhance image detail, natural contrast and vivid colour.


An end-to-end solution, Dolby Laboratories works from content creation to distribution to playback solutions. Dolby Vision has already received support from most major Hollywood studios- Warner Bros. Home Entertainment, Sony Pictures, Universal Pictures Home Entertainment and Metro-Goldwyn-Mayer Studios as they have already announced a commitment to deliver Dolby Vision content for home distribution.


Dolby has already mastered more than 100 movie titles in Dolby Vision, which will be coming to viewers in the home via streaming service providers.


The LG 65/55” E6 4K UHD OLED TVs are one of the thinnest LG 4K UHD OLED TV models to date. The TVs will join the LG OLED TV family in New Zealand from July following on from the February launch of the first flat screen OLED TV in the country, the LG 4K UHD OLED TV (65/55”EF950T).


The LG E6 series is one of the first TVs from LG to feature the company’s ‘Picture-On-Glass’ design, which boasts an ultra-thin OLED panel mounted on a glass back plate, which is 3.65mm at its thinnest point. It also has a forward-facing sound bar speaker system with sound designed by harman/kardon and the intuitive LG webOS 3.0 Smart TV platform.


The LG E6 series have Dolby Vision integrated into the sets for a stunning viewing experience.


A key feature part of the new LG 2016 product range is webOS 3.0 Smart TV platform, which is an upgraded version of the company’s user-friendly, webOS 2.0 user interface. Compared to webOS 2.0, the third iteration provides a user experience that is more intuitive. The platform also offers enhanced mobile connectivity, remote features and more content options than its predecessor.


LG webOS 3.0 new Magic Mobile Connection allows users to connect a compatible smartphone to their LG SMART TV via the LG TV Plus App in order to access mobile apps on their TV screen. The platform also offers easy access to Netflix, FreeviewPlus, Google Play Movies and other features.