Building on the popularity of its wearable devices, Fitbit has introduced two new fitness wristbands – Fitbit Charge 2 and Fitbit Flex 2. Charge 2 and Flex 2 track your health and fitness stats, with new sleek looks and an engagin and motivational experience to help you reach your goals.
Both products are available now for presale, with retail availability for Charge 2 in late September and Flex 2 in October.
In addition to PurePulse heart rate tracking, Fitbit Charge 2 now features an enhanced exercise experience, new health and fitness tools, the smart notifications and a new design with a larger display and interchangeable bands.
Another new feature is the personalised cardio fitness level and score, based on your estimated VO2 Max, that are calculated using your user profile, heart rate and exercise data. Charge 2 also offers a relaxing experience that calms your body and mind through personalised deep-breathing sessions called “Relax”. Beat-to-beat changes in your heart rate determine your personalised breathing rate. Two-and five-minute sessions display real-time heart rate visualisations, animations and vibrational cues to help you align each inhale and exhale with the guide, and find moments of calm throughout your day. Research has shown that developing a long-term guided breathing practice can have health benefits including reducing stress and anxiety, and lowering blood pressure.
Fitbit Flex 2 is Fitbit’s first swim-proof fitness wristband, featuring a removable tracker that transforms with classic bands, elegant bangles or pendants, allowing you to track all-day activity, exercise and sleep.
“Over the past nine years it has been our ability to innovate on both design and utility, and our deep understanding of what consumers want, that has made us the leading global wearable company,” said James Park, co-founder and CEO of Fitbit. “Flex quickly became the best-selling tracker on the market as one of the first wearables to successfully merge fitness and fashion; we’ve revolutionised Flex 2 by making it swim-proof and adding more features in a design than is 30% smaller than the original. We broke new ground with Charge HR by making wrist-based heart rate accessible to millions of users around the world, and we’ve done it again with Charge 2, giving users a snapshot of their cardio fitness based on estimated VO2 Max.”
Fitbit also released an update for its Blaze smart fitness watch including new watch faces and the ability to receive more notifications than before, now including apps such as Facebook, Gmail, Instagram, Skype, Slack, Snapchat, WeChat, WhatsApp and more. Blaze and Alta users will also have access to a new special edition gold series that features a hand-polished accessories to customise the trackers' looks.
Charge 2 and Flex 2 are available for presale now. Fitbit Charge 2 will be available in late September and Flex 2 will be available in October at major high street New Zealand retailers. Prices below are on Fitbit.com, pricing at retailers may vary.