Geekzone: technology news, blogs, forums
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Triton Hearing distributing Lyric hearing aid devices in New Zealand
Posted on 4-Sep-2016 10:10 | Tags Filed under: News

New Zealanders suffering from hearing loss who are self-conscious about wearing visible aids are set to benefit from the introduction of a new type of implanted hearing technology.


The invisible device is powered by a tiny cell smaller than a grain of rice, and can remain in place deep in the ear canal for up to three months, providing a clear, natural sound with minimal maintenance for users.


James Whittaker managing director at Triton Hearing, the company distributing the Lyric device in NZ, hopes the device will help break down stigmas that often prevent people with hearing loss from seeking help.


“One in 3 people over 65 has aidable hearing loss but, of these, only 20-30 percent go ahead and get hearing aids. We know a high proportion of those who need hearing aids still don't seek help,” says Whittaker.


“A significant target for us is to reduce the stigma around hearing solutions and help people understand the social cost of reticence. You wouldn't hesitate to get glasses to keep your eyesight and that’s what people have to understand about their hearing. It’s use it or lose it,” he says.


Whittaker says the device has been popular with business people and corporates who do not want to wear a visible device.


“The placement of the device in the ear canal allows it to use the natural design of the ear to protect from wind noise and funnel directional sound.


It is also invisible and is even able to be worn swimming,” he says.


Whittaker says the device, fitted by audiologists, is suitable for up to 80 percent of people with hearing loss.


Rather than pay for the device like a standard hearing aid, users pay an annual membership fee that entitles them to as many replacements as required.


The second-largest audiology company in New Zealand, Triton Hearing has expanded significantly in recent years, reporting more than 15 percent growth annually.  It has 58 clinics nationally, including the opening of new premises in New Plymouth and in Auckland’s Remuera.


“We plan to continue our current growth trajectory not only in bricks and mortar but also across innovative new channels for healthcare, making hearing care more accessible for all,” says Whittaker.




comments powered by Disqus

Trending now »

Hot discussions in our forums right now:

iPhone 8/iPhone X, impressions?
Created by surfisup1000, last reply by Brumfondl on 25-Sep-2017 21:36 (429 replies)
Pages... 27 28 29

Auckland Airport fuel supply obliterated by digger
Created by Batman, last reply by k1wi on 23-Sep-2017 03:12 (220 replies)
Pages... 13 14 15

Car pulling left - even after alignment
Created by Paul1977, last reply by Aredwood on 25-Sep-2017 22:35 (26 replies)
Pages... 2

Driving an automatic - do you use one foot or both?
Created by geekIT, last reply by Aredwood on 25-Sep-2017 22:48 (143 replies)
Pages... 8 9 10

Disappointed with transition to MyRepublic
Created by Rudster, last reply by djtOtago on 25-Sep-2017 15:43 (17 replies)
Pages... 2

When did we become America
Created by BTR, last reply by Fred99 on 22-Sep-2017 12:12 (66 replies)
Pages... 3 4 5

vodafone shutting down email?
Created by FatFurryGuy, last reply by Pumpedd on 25-Sep-2017 09:00 (298 replies)
Pages... 18 19 20

Spam Text
Created by rendezvous, last reply by hio77 on 25-Sep-2017 22:00 (24 replies)
Pages... 2