PreviewMe is on a mission to take on the recruitment industry with its video platform. The start-up is working with a wide range of businesses and candidates and encouraging them to think differently about how jobs are promoted and applied for.
The service is a one-stop shop making it easier for candidates to demonstrate their skills, competence and culture fit when applying for job vacancies and gives employers the tools to process more applications more thoroughly and easily in less time. The platform is currently in Beta and is going live with a limited number of employer clients in October 2016. The PreviewMe team plans to move to full operations before the end of 2016.
The concept behind the tech start-up came from co-founder James’ personal job hunting experience. He had graduated with degrees in Law and Economics with good grades and gained admission as a Barrister and Solicitor to the New Zealand High Court while hunting for a job. 50+ applications later with no success, he was frustrated with the lack of feedback on why he wasn’t making any progress, how he compared to others or how he could improve his prospects.
Eventually he managed to arrange a meeting with one of New Zealand’s largest banks where he gave a presentation for a job that didn’t even exist explaining why he deserved one. He successfully demonstrated, in person, that he could think on his feet, communicate clearly and was keen to learn. He’s now working for that bank.
The frustration got the Farquhar team thinking. “We were convinced that had there been a way of applying easily by video, James may well have hurtled off the starting blocks a lot sooner. In a short presentation he was able to show what kind of person he was alongside the academic results he had on paper,” says brother, CEO and co-founder of PreviewMe, Johnny Farquhar.
“But, video on its own wasn’t the whole answer. There was also simply no visibility of where James sat compared to others and what gaps he had to address to hit the mark. To fit in with an organisation he’d need to understand how relevant his skillset was alongside the way the organisation behaves – so we scoped out a platform that we believed would work better for both the employer and the candidate.”
Johnny says the use of video in recruitment is the way forward. “Time and time again research shows that poor fit costs an organisation. Anyone can say whatever they want in a written résumé, but video communicates more about your personality, your composure, aptitude and attitude”.
“And, it’s a two-way street; companies can also express their personality and culture more effectively through video so candidates engage with eyes wide open. Employment is so much more than just a job these days and the measure of a good candidate goes beyond the bounds of academic achievement and experience. As video explodes in the digital space – and it’s used avidly by Millennials – it was obvious to us that there was room for a candidate-centric platform, but one that could only work if it truly made employers’ lives easier in the process.”