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Lightbox smashes through 200,000 customer milestone

Posted on 19-Dec-2016 10:38 | Filed under: News

The Lightbox TV streaming service has already smashed through a big milestone of 200,000 New Zealand customers and is well on its way towards its next big milestone of 250,000

Having awesome content has been a real focus of Lightbox’s strategy since day one and that’s been a key driver of the growth in customers since it burst on to the market in August 2014.

CEO of Spark Home, Mobile and Business, Jason Paris says: “It’s satisfying to see how quickly the number of New Zealanders enjoying Lightbox has been growing of late. It’s a testament to the high quality of content, and the way in which New Zealanders are increasingly choosing what they want to watch when they want to watch it.

“And we’re backing this success, by investing in new deals with international studios to maintain the momentum we are generating.”

What’s even more exciting Paris says is that many households share a single Lightbox subscription. Based on the average number of people per household of 2.7, that means up to half a million New Zealanders all across the country are watching Lightbox.

The new year also sees the return of many exclusive new seasons of international shows such as slick legal drama Suits, 10-time award winning drama Better Call Saul and the most bingeworthy show to watch according to Critics Choice Awards, Outlander. Plus Aaron Paul in The Path and lavish pirate drama Black Sails.

Other blockbuster series with anticipated new seasons available this month include international hit series Vikings, Golden Globe-nominated comedy Mozart in the Jungle, Australian comedy No Activity and US comedian Mindy Kaling’s The Mindy Project.

There is also a hot new thriller from Fox, Chance starring Hugh Laurie, as a forensic neuropsychiatrist, pulled into his patient's dangerous life of police corruption and abuse.

Earlier this month, Lightbox signed a new content deal with Warner Bros giving viewers access to all seasons of the West Wing, Veronica Mars and Pushing Daisies, plus international hit crime thriller Blindspot (S1) and DC Legends of Tomorrow.

Lightbox operates a strategy of acquiring top quality content that is often first to run in NZ and ‘express’ from the US, meaning Kiwis can watch a show within 24 hours of it first being broadcast.

Lightbox also acquires a back catalogue of much loved and popular shows to provide choice for wider family viewing. Shows customers know but haven't seen, plus classic family favourites.

Lightbox acting general manager Hema Patel is thrilled with the business’ recent performance and inspired by the direction set for 2017.

“We pride ourselves on delivering great content for customers,” she says. “It’s a strategy that’s working well for us and Lightbox will continue to focus on investing in new shows in 2017.

“Kiwis have broken the habits of a lifetime and rapidly embraced the new way media is being delivered. We like to engage with it on our own terms. We love being able to watch episodes back to back, any time and place we like.

“Now the remote is firmly in the hands of the viewer and this new-found entertainment freedom supported by great content underpins future growth and an enhanced subscriber base,” Patel says.