After securing the exclusive Nokia brand licensing rights in mobile phones in late 2016, HMD Global Oy is announcing the launch of its Nokia 6 smartphone in China. The Nokia 6 marks the first step in HMD’s plans to set a new standard in design, material quality and manufacturing innovation across every tier of its products by building on the hallmarks of a true Nokia phone experience. The device is designed to combine quality and in-built durability to deliver a premium smartphone experience at a price point affordable to the Chinese consumer.
The decision by HMD to launch its first Android smartphone into China is a reflection of the market size in that country. With over 552 million smartphone users in China in 2016, a figure that is predicted to grow to more than 593 million users by 2017, the company sees it as a strategically important market where premium design and quality is highly valued by consumers.
It takes 55 minutes to machine a single Nokia 6 from a solid block of 6000 series aluminium. It then receives two separate anodising processes, taking over ten hours to complete, with each phone being polished no less than five times. The end result is an aluminium unibody with the highest level of visual and structural quality.
The Nokia 6 display has a hybrid 5.5” screen with full HD resolution, wrapped in 2.5D Gorilla Glass. The display stack is laminated together with a polariser layer enabling excellent sunlight readability and slim form. The build is completed with the latest generation Qualcomm Snapdragon 430 processor with X6 LTE modem.
The Nokia 6 has 4GB RAM and 64GB storage and is running the latest version of Android Nougat. Dual amplifiers deliver a 6dB louder sound than a regular amp, giving higher voice, deeper bass and clarity. Dolby Atmos creates powerful, moving audio that seems to flow around users. The Nokia 6 packs a 16MP phase detection auto focus rear camera for sharp detailed pictures, and an 8MP front camera. The main camera has a f/2.0 aperture lenses and an exclusive camera UI with automatic scene detection.
Arto Nummela, CEO, HMD Global said: “Just a short while ago we announced the launch of HMD Global. From the outset we have stated that we intend to move with speed to establish a position as a player in the smartphone category and create products that truly meet consumer needs. The Nokia 6 is a result of listening to our consumers who desire a beautifully crafted handset with exceptional durability, entertainment and display features.
Our ambition is to deliver a premium product, which meets consumer needs at every price point, in every market. We start today, with our premium, high quality Nokia 6; built to deliver a fantastic core user experience for Chinese consumers. We look forward to unveiling further products in the first half of this year.”
Nestor Xu, Vice President Greater China, HMD Global said: “China is the largest and most competitive smartphone market in the world. It is no coincidence that we have chosen to bring our first Android device to China with a long-term partner. JD.com is known for its upwardly mobile customer base and it has for many years believed in the Nokia brand and sold millions of our products to Chinese customers. Launching our first smartphone device, in such a strategically important market, with JD.com a trusted online retailer marks a signal of intent.”
Nokia 6 will debut exclusively through JD.com in early 2017 in China. Competitively priced for the aspirational smartphone user, the Nokia 6 is 1699 CNY at JD.com.