Designer and manufacturer of high-end consumer audio electronics Edifier International Co. Ltd. is ready to shake up the New Zealand audio market with new innovations and quality products.
The company, with global distribution in more than 30 countries, is intent on making an impact in the New Zealand market with their extensive range of products including computer speakers, home audio, home theatre speakers, gaming speakers, headphones and portable speakers.
Working together with a new distributor, Play Distribution, Edifier’s approach is to engage with gaming, music and lifestyle audiences through social media, online and print media, influencers and strategic partnerships.
“Edifier first entered the New Zealand market about 10 years ago and we have had a great relationship with our customers and partners over the years.” said Audrey Anne Felix, Marketing Director at Edifier. “With the recent appointment of Play Distribution as official distributor for Edifier here, timed perfectly with the release of our next generation studio speakers, home theatre systems and gaming speakers, we are primed and ready for the next chapter. We have seen a rejuvenated market that is interested in the latest technologies at affordable prices and that is what Edifier represents."
To coincide with the new direction, the company is planning the release in New Zealand of a range of new speakers.
Products range from the Edifier M1250 Multimedia Speakers (RRP $24.99) through the higher-end Edifier Luna E235, a futuristic-looking 2.1 speaker set including an 8 inch bass driver with built-in amplifier and 3" satellite drivers (RRP $849.99). These products are available through electronics retailers including EB Games, PB Tech and MightyApe.