Pegasystems Inc. has announced new artificial intelligence (AI) and robotic automation capabilities in its customer relationship management (CRM) offerings that enable businesses to optimise their sales and customer service effectiveness with desktop analytics and machine learning.
By unifying Pega Workforce Intelligence within the Pega Customer Service and Pega Sales Automation applications, businesses can uncover hidden patterns of inefficiency by analysing millions of actions taken every day on every desktop from any application. These insights unlock the full potential of the organisation’s people, processes, and technology by revealing previously unseen opportunities to improve productivity and coach new behaviors that boost the bottom line.
Most businesses today use CRM applications that, among many other benefits, provide managers with a basic window into their team’s performance – such as meeting sales goals or customer satisfaction benchmarks. However, this view presents an incomplete picture that overlooks inherent operational and employee inefficiencies that most businesses simply don’t know exist. These problems subtly and quietly reduce effectiveness, erode revenues, and degrade the customer experience, such as:
Pega now offers the only CRM solution that gives actionable advice to overcome these pitfalls and improve the employee and customer experience. Its workforce intelligence capabilities use robotic automation and AI to understand how sales and service agents work and how the apps and processes work for them. By combining these insights with CRM performance data, organisations have the unprecedented ability to not only identify masked inefficiencies but also realise how they directly affect agent performance and customer experience. These insights empower managers to improve the workforce environment by coaching employees with new approaches, automating redundant processes, or instituting more effective best practices.
Pega Customer Service and Pega Sales Automation united with Pega Workforce Intelligence finds new optimisation opportunities that otherwise would go unnoticed, such as:
Pega’s end-to-end suite of CRM applications for marketing, sales, and service combine its market-leading business rules engine with sophisticated and intelligent real-time analytics. Powered by the Pega Customer Decision Hub, Pega CRM apps enable clients to constantly anticipate customers’ changing needs and provide personalised recommendations throughout the customer journey. By engaging current and prospective customers with the right message at the right time on the right channel, businesses can increase customer satisfaction while enhancing customer lifetime value.