What if you are on a prepay plan and ran out of mobile data? Or what if you only need mobile data for some specific transaction? How can you quantify how much data is needed? 2degrees launches a service where you can buy data based on time usage instead.
According to new research commissioned by 2degrees, Kiwis are more dependent on mobile data than ever before. But when it runs out they’re finding themselves in some awkward situations – having to put groceries back, needing directions from traffic officers and botching new love interests.
The survey of 1,000 New Zealanders revealed that 6% of Kiwis have run out of mobile data at some point while more than 70% don’t know how much mobile data they’re using while accesing websites or streaming content.
Yet despite the ever-growing demand for data, four out of five Kiwis surveyed still don’t know how far a megabyte will take them, meaning their ability to understand their data use and prevent these awkward situations is taking a hit.
To help solve this problem, Roy Ong, 2degrees Chief Marketing Officer says “2degrees is today launching Data Clock, an app that allows Prepay customers to purchase unlimited data on a time basis. Pricing will be dynamic and will vary from day-to-day but introductory pricing will start from as little as fifty cents.”
In partnership with Finnish company Comptel FWD, 2degrees is the fourth telco in the world and the first in New Zealand to offer this type of solution.
“We’ve found people don’t understand how much data they need but interestingly at the same time we’ve never seen more data use on our network. An overwhelming 73% of respondents did not know how much data it takes to stream a movie and 80% didn’t know how much data they consume when they browse the internet so why only charge on that basis?
“Unlike megabytes and gigabytes, time is something everyone understands. Now you can download the app, purchase a pack and you’re done, it’s that simple – no more embarrassing moments at the supermarket. We hope.”
On a lighter note, 2degrees’ research showed Kiwis’ increasing dependence on mobile data was leading to some interesting situations.
“Having the ability to top-up instantly for the time needed, will definitely help people out of a tight spot,” adds Roy.
Some of the stories reported by survey respondents included:
Data Clock is now available for all 2degrees Prepay customers.