Fitbit has announced its first smartwatch – Fitbit Ionic. A health and fitness first platform, Ionic offers a highly personalised experience that builds on Fitbit’s health and fitness expertise with a new relative SpO2 sensor, making it possible to track deeper health insights like sleep apnea in the future, GPS tracking, on-device dynamic workouts, improved heart rate tracking, and water resistance up to 50 meters.
The smartwatch also offers smart features like contactless payments, on-board music, smart notifications, and a variety of popular apps and clock faces available in the Fitbit App Gallery. The Ionic offers a 4+ day battery life, automatic activity and sleep tracking, and cross-platform compatibility.
“Ten years ago, Fitbit pioneered the wearables category with the introduction of its first health and fitness tracker. Since then, we have become the leading global wearables brand, setting the pace of innovation in the category and establishing the largest social fitness network that helps millions of people around the world be healthier,” said James Park, co-founder and CEO of Fitbit. “With Ionic, we will deliver what consumers have not yet seen in a smartwatch – a health and fitness first platform that combines the power of personalisation and deeper insights with our most advanced technology to date, unlocking opportunities for unprecedented health tracking capabilities in the future.”
Fitbit’s most advanced device to date offers personal, actionable guidance including a personal trainer with Fitbit Coach, allowing access to dynamic, on-device workouts that adapt based on feedback from the user.
Ionic introduces a ew swim exercise mode, thanks to its water resistance up to 50 meters - something users have been asking for before.
With Fitbit Pay you can effortlessly pay for items right from your device, wherever contactless payments are accepted. Over the coming months the company says you will be able to add eligible U.S. American Express cards, as well as Mastercard and Visa credit and debit cards from top issuing banks in over ten markets across the globe, including ANZ, Banco Santander, Bank of America, Capital One, HSBC, OCBC Bank, Royal Bank of Canada, UOB and US Bank with more countries and banks planned soon.
Fitbit is partnering with adidas to deliver a Fitbit Ionic special edition device and training programmes in 2018. This relationship will leverage adidas’ robust performance program expertise with Fitbit data and insights from millions of global users to help athletes of all levels perform better, play better and feel better.
Ionic runs on Fitbit OS, the company’s new operating system for smartwatches with plans for regular updates that will add new user experiences. This includes the launch of the Fitbit App Gallery, where you can select new apps and clock faces.
The App Gallery offers a range of health and fitness apps from Fitbit like Exercise, Fitbit Coach, Relax, Timer and more, as well as popular apps that are designed to make life easier and more convenient when you’re on the go. Each app is designed specifically for Ionic so you don’t have to download an accompanying mobile app or have your smartphone nearby. Leading partner apps available on Fitbit Ionic at launch include Strava and AccuWeather.
Ionic is in stores worldwide, including leading New Zealand retailers Noel Leeming, Harvey Norman and JB Hi-Fi. It is available in three color combinations: silver gray tracker and clasp with blue gray band, smoke gray tracker and clasp with charcoal band, or burnt orange tracker and clasp with slate blue band.