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New FUJIFILM X-T100 aims to do better job than smartphones
Posted on 24-May-2018 20:17 | Filed under: News

New FUJIFILM X-T100 aims to do better job than smartphones

FUJIFILM NZ has announced its latest addition to the X Series family to bring photography back out of the smartphone.

 

The FUJIFILM X-T100 is a sleek, retro-style, compact mirrorless digital camera that packs a punch and is the perfect companion for those beginning their photographic journey.

 

Entering the range as a little brother to pro-level X Series cameras, the FUJIFILM X-T100 will be available in Dark Silver or Black in New Zealand.

 

“Our new X-T100 caters for entry-level photographers looking for their first real camera at high-school, University or picking up the passion again down the track. It’s a step above your average smartphone camera and is small and lightweight,” says FUJIFILM’s NZ X Series specialist Craig Robertson.

 

In keeping with X Series’ dedication to downsizing hefty camera gear without compromising on image quality, the small but mighty X-T100 weighs in at only 448g with a durable anodized aluminium coating and extended battery life (up to 430 frames).

 

“Like your smartphone, this mighty little camera fits in your coat pocket, but the image quality of its stills and 4K movie recording is streets apart,” says Craig.

 

“And with updated high-speed Bluetooth capabilities, automatic image transfer is quick and simple with paired devices. It’s about maximising what digital cameras were made for and having your smart device as the connectivity hub it was designed to be.”

 

For those taking their first steps into the photography world, the X-T100’s advanced automatic scene recognition and newly developed autofocus algorithm offers faster and more precise focusing – meaning fledgling FUJIFILM-shooters can capture the perfect shot from day one.

 

FUJIFILM’s signature colour reproduction technology, refined over the last 80 years, gives X Series photographs an unparalleled vibrancy and ‘pop’. The X-T100 also offers 11 variations of the iconic Film Simulation Modes and 17 variations of Advanced Filters, making adding artistic expression a joy.

 

A high magnification electronic view finder and new three-way tilting touch screen is ideal for those who love a good selfie, as well as giving more versatility when shooting in cramped spaces.

 

The X-T100 will land in NZ photographic specialty stores from June 18th and has an indicative kit price of $1,299 (includes camera body and XC 15-45mmF3.5-5.6 OIS PZ lens).

 

  • Features:
    Only 448g
    Newly introduced three-way tilting LCD monitor
    Extended battery life – up to 430 frames
    Available in Dark Silver or Black
    24.2-megapixel APS-C sensor
    High resolution and high magnification (0.62x) organic EL electronic viewfinder
    Compatible with the Fujinon X mount lens range – 26 lenses
    Iconic Film Simulation and Advanced Filter modes
    Updated Bluetooth capability


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