Rakuten Kobo is launching the Kobo Clara HD, its newest 6” HD display with built-in ComfortLight PRO offering the best reading experience any time, day or night.
The company is aiming the new device directly at those booklovers who say they only read on paper. “We've made our devices very easy to get started with so that people can quickly and simply experience the benefits of eReading. We're betting that for even the most loyal print-on-paper booklover, trying will be believing,” says Ramesh Mantha, Vice President, Devices, Rakuten Kobo.
Kobo Clara HD is Kobo’s smallest, thinnest, and lightest 6” display eReader yet, measuring 157 x 111 x 8.3 mm and weighing 166g with 8GB of storage (equivalent to 6,000 eBooks).
What a paper reader will notice right away is the clarity of the words on the digital ink “page” as well as the ability to read comfortably even in direct sunlight due to its anti-glare display. What they might not be used to, but will come to enjoy, is adjustable font sizes to make reading easier for tired eyes, a built-in dictionary for looking up those puzzling words, and the ability to have all their books with them all the time—for fitting reading into those unexpected parts of the day, like when waiting for a friend or on the daily commute.
Kobo Clara HD offers a high-resolution, 300 ppi, HD Carta E Ink touchscreen that displays crisp-clear fonts to replicate a print on paper reading experience. The eReader is equipped with an electronic ink screen, with many benefits, including being easier on the eyes in comparison to LCD screens found in smartphones and tablets. Additionally, its anti-glare display allows for endless summer days of reading in direct sunlight.
For those who like to stay up past their bedtime, ComfortLight PRO reduces blue-light exposure through the course of the day, so they can read even longer without it affecting their sleep. By setting a bedtime hour, the hue of the light mimics the sun’s natural progression (from a cooler to a warmer light). Readers can also choose to manually set the light settings based on personal preference. For Kobo Clara HD, the Kobo engineering team took the lighting design even further, to replicate a colour temperature that more closely reflects natural incandescent light sources when set at the warmer end of the spectrum; this was achieved by using a warm custom designed LED (2600K).
A feature called TypeGenius offers customisable font options, which include exclusive weight and sharpness settings, with the choice of 11 font types and more than 40 font sizes. In addition, readers can adjust margins, highlight passages, write notes, and look up words with the built-in dictionary.
With a catalogue of more than 6 million titles available at Kobo.com, ranging from romance to thrillers, biographies and memoirs to business books, non-fiction to literary fiction—there are options for everyone—available directly from the device with a WiFi connection.
“Our main goal is to empower people to read more, whenever and wherever they want. With that, we challenge print-loyal booklovers, and their friends, to try digital reading for just one week. We know technology of any kind can take a moment to get used to, but we have made eReading easy, and are convinced they will find they can fit reading into even more parts of their day, whether it’s waiting for the kids at soccer practice, during the lunch break, or during their daily commute. In past discussions with print loyalists, they told us they got used to using the eReader by day two or three, and most said they would use it as a complement to their existing reading life,” says Michael Tamblyn, CEO, Rakuten Kobo.
Kobo Clara HD is available in black and retails for $179.95 (MSRP) in Australia at Myer, JB Hi-Fi, Angus & Robertson and Harvey Norman; $229 (MSRP) in New Zealand in-stores at Noel Leeming, JB Hi-Fi and other select retailers and online at kobo.com.