Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Targus set sights on enterprise and consumer growth in New Zealand
Posted on 13-Aug-2018 13:47 | Filed under: News

Targus New Zealand is on a mission to build increased market share in New Zealand with a fresh look, reinvigorated brand proposition and stylish new product line up – all of which is set to benefit its channel and retail partners.

 

Supporting go-to-market strategies include the unveil of Targus New Zealand’s first ever out of home media campaign that showcases how Targus is connecting people and technology. Rolling out across Auckland and Wellington from early August, this highly focused outdoor campaign will target bus shelters on main roads and within high foot traffic areas.

 

This renewed brand focus is part of a larger Trans-Tasman advertising campaign that also encompasses Sydney and Melbourne. 

 

Targus ANZ General Manager, Claire French, said Targus is already shifting perceptions in the market and has been dialing up marketing and brand activity across the board – including retail, digital, social and public relations – to supercharge awareness and affinity with both business and consumers alike.

 

“Targus is a brand known and respected for reliability and quality, but we also have strong innovation and style credentials, which we are looking to celebrate and showcase.”

 

Tony Gibbs, Country Manager New Zealand, will be working closely with customers to ensure they understand the new brand proposition and have the right support in place to take advantage of the opportunities available to channel partners.

 

 “We are a mobile technology global leader and have an amazing local product pipeline. To demonstrate this and aggressively take on the competition, we have been quietly stepping up our channel and marketing efforts within New Zealand to really connect with our customers and show how we are delivering best in market solutions.”

 



Trending now »

Hot discussions in our forums right now:

Warped post on 8 month old fence, who's responsible for repair?
Created by Paul1977, last reply by Geektastic on 15-Nov-2018 21:50 (45 replies)
Pages... 2 3


Home insurance: Do you live in an area at high risk of natural disasters?
Created by frednz, last reply by frednz on 14-Nov-2018 20:19 (57 replies)
Pages... 2 3 4


Bunnings delivers onion-then-sausage directive
Created by Mspec, last reply by Geektastic on 15-Nov-2018 21:45 (22 replies)
Pages... 2


Google is killing Inbox
Created by michaelmurfy, last reply by insane on 15-Nov-2018 21:41 (18 replies)
Pages... 2


Wanted: Working 5.25 Inch Floppy Drive
Created by Lias, last reply by Spirax on 14-Nov-2018 19:23 (18 replies)
Pages... 2


You're Totally Going Have Sex In Self-Driving Cars, Scientists Predict
Created by kingdragonfly, last reply by eracode on 15-Nov-2018 10:03 (30 replies)
Pages... 2


$100 call to satellite network on 92 year-old's bill
Created by jlittle, last reply by Gurezaemon on 13-Nov-2018 12:43 (30 replies)
Pages... 2


Spark VDSL Upload Speed Issues Vigor 2860 + Troubleshooting Info
Created by bener, last reply by bener on 15-Nov-2018 12:34 (29 replies)
Pages... 2