Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Targus set sights on enterprise and consumer growth in New Zealand
Posted on 13-Aug-2018 13:47 | Filed under: News

Targus New Zealand is on a mission to build increased market share in New Zealand with a fresh look, reinvigorated brand proposition and stylish new product line up – all of which is set to benefit its channel and retail partners.

 

Supporting go-to-market strategies include the unveil of Targus New Zealand’s first ever out of home media campaign that showcases how Targus is connecting people and technology. Rolling out across Auckland and Wellington from early August, this highly focused outdoor campaign will target bus shelters on main roads and within high foot traffic areas.

 

This renewed brand focus is part of a larger Trans-Tasman advertising campaign that also encompasses Sydney and Melbourne. 

 

Targus ANZ General Manager, Claire French, said Targus is already shifting perceptions in the market and has been dialing up marketing and brand activity across the board – including retail, digital, social and public relations – to supercharge awareness and affinity with both business and consumers alike.

 

“Targus is a brand known and respected for reliability and quality, but we also have strong innovation and style credentials, which we are looking to celebrate and showcase.”

 

Tony Gibbs, Country Manager New Zealand, will be working closely with customers to ensure they understand the new brand proposition and have the right support in place to take advantage of the opportunities available to channel partners.

 

 “We are a mobile technology global leader and have an amazing local product pipeline. To demonstrate this and aggressively take on the competition, we have been quietly stepping up our channel and marketing efforts within New Zealand to really connect with our customers and show how we are delivering best in market solutions.”

 



Trending now »

Hot discussions in our forums right now:

NZ Government Incentives Coming Soon For Buyers of Electric Vehicles!
Created by frednz, last reply by ockel on 25-Sep-2018 20:47 (107 replies)
Pages... 6 7 8


Do Travel Agents still provide benefits
Created by dclegg, last reply by richrdh18 on 25-Sep-2018 13:04 (33 replies)
Pages... 2 3


Vodafone really want me back.. or not?
Created by Lias, last reply by thecatsgoolies on 23-Sep-2018 09:37 (56 replies)
Pages... 2 3 4


Finding good coffee in Auckland
Created by cloudlover, last reply by PolicyGuy on 22-Sep-2018 13:01 (29 replies)
Pages... 2


The Apple Watch Series 4, iPhone XS, XS Max and XR discussion and owners thread
Created by JEDENZED, last reply by surfisup1000 on 25-Sep-2018 18:02 (334 replies)
Pages... 21 22 23


New Zealand housing market (particularly Auckland)
Created by quickymart, last reply by quickymart on 24-Sep-2018 19:22 (297 replies)
Pages... 18 19 20


Trying to track down cheap tripwire sensors
Created by pomtom44, last reply by pomtom44 on 25-Sep-2018 09:48 (20 replies)
Pages... 2


I started a VR arcade
Created by petes117, last reply by Coil on 25-Sep-2018 17:52 (9 replies)