Targus New Zealand is on a mission to build increased market share in New Zealand with a fresh look, reinvigorated brand proposition and stylish new product line up – all of which is set to benefit its channel and retail partners.
Supporting go-to-market strategies include the unveil of Targus New Zealand’s first ever out of home media campaign that showcases how Targus is connecting people and technology. Rolling out across Auckland and Wellington from early August, this highly focused outdoor campaign will target bus shelters on main roads and within high foot traffic areas.
This renewed brand focus is part of a larger Trans-Tasman advertising campaign that also encompasses Sydney and Melbourne.
Targus ANZ General Manager, Claire French, said Targus is already shifting perceptions in the market and has been dialing up marketing and brand activity across the board – including retail, digital, social and public relations – to supercharge awareness and affinity with both business and consumers alike.
“Targus is a brand known and respected for reliability and quality, but we also have strong innovation and style credentials, which we are looking to celebrate and showcase.”
Tony Gibbs, Country Manager New Zealand, will be working closely with customers to ensure they understand the new brand proposition and have the right support in place to take advantage of the opportunities available to channel partners.
“We are a mobile technology global leader and have an amazing local product pipeline. To demonstrate this and aggressively take on the competition, we have been quietly stepping up our channel and marketing efforts within New Zealand to really connect with our customers and show how we are delivering best in market solutions.”
