Geekzone: technology news, blogs, forums
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Qrious automated nurture programme helps Immigration New Zealand engage skilled migrants
Posted on 8-Sep-2018 17:07 | Filed under: News

Immigration New Zealand has partnered with Qrious to deliver the latest in personalised marketing with an automated lead nurture programme that allows them to seamlessly guide appropriate migrant applicants through the typically complicated process of immigration.


The Government agency is responsible for driving interest from skilled migrants whose occupations are on New Zealand’s skill shortage list. They wanted a proactive approach that could easily engage with potential migrants to send them targeted and useful information and keep New Zealand top of mind in their relocation search and support them after they arrived in New Zealand.


Immigration New Zealand partnered with Qrious to use their marketing automation platform, Ubiquity. It allows Immigration New Zealand to take the data from website registrations and feed it directly into a sophisticated lead nurture programme that includes a series of personalised emails – based on their occupation, nationality, age and visa type - to help prospects make informed decisions about their future.


“Partnering with Qrious allows us to benefit from the full power of marketing automation. We are really impressed at the effort they go to work with us to co-design solutions to meet our specific needs,” says Greg Forsythe, National Manager, Marketing at Immigration New Zealand. “All of which lets us capture, nurture and retain leads at a scale which would be otherwise impossible,” he says.


Forsythe says that once the migrants arrive in New Zealand, they are automatically sent personalised information to help them understand local tax obligations, employment rights, healthcare, education and more. “The ability to use data to personalise communications ensures relevance and delivers high quality engagements with high value migrants, providing a fantastic first impression of New Zealand.”


Nathalie Morris, CEO of Qrious, says that her team has successfully built a complete lead nurture and retention programme that is highly-personalised, yet user-friendly enough to be maintained and managed by Immigration New Zealand themselves.


“We are excited to see a Government agency embracing data and automation in a sophisticated way to streamline processes, increase efficiency and create a great customer experience,” she says.


Trending now »

Hot discussions in our forums right now:

NZ Government Incentives Coming Soon For Buyers of Electric Vehicles!
Created by frednz, last reply by ockel on 25-Sep-2018 20:07 (103 replies)
Pages... 5 6 7

Do Travel Agents still provide benefits
Created by dclegg, last reply by richrdh18 on 25-Sep-2018 13:04 (33 replies)
Pages... 2 3

Vodafone really want me back.. or not?
Created by Lias, last reply by thecatsgoolies on 23-Sep-2018 09:37 (56 replies)
Pages... 2 3 4

Finding good coffee in Auckland
Created by cloudlover, last reply by PolicyGuy on 22-Sep-2018 13:01 (29 replies)
Pages... 2

The Apple Watch Series 4, iPhone XS, XS Max and XR discussion and owners thread
Created by JEDENZED, last reply by surfisup1000 on 25-Sep-2018 18:02 (334 replies)
Pages... 21 22 23

New Zealand housing market (particularly Auckland)
Created by quickymart, last reply by quickymart on 24-Sep-2018 19:22 (297 replies)
Pages... 18 19 20

Trying to track down cheap tripwire sensors
Created by pomtom44, last reply by pomtom44 on 25-Sep-2018 09:48 (20 replies)
Pages... 2

I started a VR arcade
Created by petes117, last reply by Coil on 25-Sep-2018 17:52 (9 replies)