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Lexar returns to the global market

Posted on 20-Sep-2018 21:24 | Filed under: News

Lexar returns to the global market

Lexar, a leading global brand of flash memory solutions, recently announced it would officially be in full production and shipping globally to major retailers in North America, EMEA, and APAC regions this spring (Southern).




Lexar’s lineup includes memory cards, card readers, solid-state drives (SSDs) and USB flash drives, geared towards professional photographers, videographers, and content creators who demand high-performance solutions for images, 1080p full-HD, 3D, and 4K video.




“I’m extremely excited to re-introduce the Lexar brand to our worldwide customers. Lexar is dynamic, has superior research and development capabilities, and has a deep understanding of our customer’s needs. At the same time, we are confident that we can expand the Lexar business successfully in different markets globally." Huabo Cai, CEO of Lexar said, "For more than twenty years of innovative development, Lexar has been a world-renowned brand in the field of flash memory and trusted by bringing unparalleled storage experience and creating unequivocal value for business users and consumers.”




This announcement confirms Lexar’s return to the high-performance removable storage market and is the first press release from its new parent company, Longsys.




The company says high-performance and exceptional reliability will continue to be the cornerstone of the Lexar brand. The combined expertise of Lexar and Longsys will develop and strengthen the range of products and solutions, and continued engagement with professional photographers, videographers, and creative professionals will ensure that the right products are created for the right markets.




Lexar is now shipping to major retailers in North America, EMEA, and APAC regions. In some countries, Lexar products will be made available to online retailers, and brick-and-mortar to shortly follow.




The brand was acquired by Micro, who recently announced the operations for the brand, which was then acquired by its new parent company, Longsys.