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New electric scooter brand enters local market

Posted on 12-Nov-2018 17:04 | Filed under: News

New electric scooter brand enters local market

A major new entrant into the New Zealand electric scooter market has arrived in Auckland - offering a new standard in safety for its customers and advocating for mandatory use of helmets.


Xiaomi or ‘Mi’ as the brand is also known, is the company behind the Mi Electric Scooter, a top selling model overseas which contains a number of advanced safety features.


New Zealand spokesperson for Mi, Eric Chang says the popularity of rentable scooters has driven a significant interest in the Mi electric model among customers wanting to have one of their own.


“Safety is a key consideration in the design and operation of the scooters. This model has a dual-brake system; front E-ABS, regenerative anti-lock braking system and rear mechanical disc brake system.


“The front anti-lock braking system prevents the wheels from locking even under hard braking or on surfaces with low friction like wet roads.


“The scooters are also equipped with a low power mode which restricts the maximum speed, ultra bright headlights, a warning tail light that flashes during braking, skid-resistant inflatable tyres, and a handlebar bell,” says Chang


In addition Chang says users will need to manually push the scooter to a speed of 5kmph to start, unlike the immediate acceleration which can come from a rented model, allowing the user time to adapt to the responsiveness of the battery.


Chang says the company will also encourage the purchase of helmets at the point of sale.


“Helmets are one of the few non Mi branded products we will sell but it is important to us that the public are better equipped and educated about the need for safety on our roads; we believe everyone using an electric scooter should be wearing a helmet,” he says.


More than 600 people queued for hours outside the store before it opened to the public following a VIP launch event.


With over 9% of the global market, Mi is also the fourth largest smartphone manufacturer and one of the fastest growing mobile phone brands.


Mi is renowned internationally for bringing innovation to consumers at an affordable price.In addition to cellular phones, their internet enabled products available at the new store will include robotic vacuum cleaners, wearable tech, home automation, smart appliances and, lifestyle products such as electric toothbrushes, towels and other homewares.


The Mi Electric Scooter has a range of about 29km on a single charge and can travel at up to 25km per hour. It is also equipped with features such as cruise control - which are accessed via the Mi app.