Ridesharing platform Ola has been piloting an innovative ‘one-time passcode’ security feature which will lead the category in fighting fraud and improving passenger safety across the region.
The first security feature of its kind in the New Zealand rideshare market, the one-time passcode function has been in trial in Adelaide, Australia for the past month. The feature sends passengers a unique four digit code after they book an Ola ride. When their car arrives, passengers tell the driver their one-time passcode, which must then be entered correctly into the driver app while the vehicle is stationary, matching the right car with the right customer before the ride can begin.
As well as providing added peace of mind, the one-time passcode measures prevent drivers from starting the ride without their passenger in the car, resulting in users being charged for rides not taken, with the feature effectively eliminating a fraud problem that has been unsolved across the rideshare industry.
Following the completion of the Adelaide pilot testing program, Ola will roll-out the one-time passcode innovation nationally in both Australia and New Zealand.
This feature, along with other recent app updates such as the integration of Apple Pay, reflect Ola’s continued commitment to customer experience by developing industry-leading features which improve safety and security, and reduce friction for its users.
Simon Smith, Managing Director of Ola Australia and New Zealand said: “Both passenger and driver feedback from the one time passcode pilot has been positive and we’re confident that customers across Australia and New Zealand will welcome the added protections this feature will give them, every time they ride with Ola. This is one of a number of new security initiatives we’re working on locally as we seek to further bolster safety across the platform and solve some of the major issues that face rideshare globally.”
Ola is one of the world’s largest ridesharing platforms, operating in Auckland, Wellington and Christchurch as well as Sydney, Melbourne, Brisbane, the Gold Coast, Adelaide, Perth, Canberra and now the Sunshine Coast in Australia. Ola delivers a better value ride to passengers and a better deal to drivers, who take home more from every trip.