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Cellular mobile to become more pervasive and more personal in 2004
Posted on 28-Jan-2004 22:34 | Filed under: News



Telecommunications executives can anticipate broadband adoption growth, new broadband appliances, rising Voice over IP (VoIP) subscribers, increased offshoring and rising penetration among cellular subscribers in 2004. Deloitte Research's ''Wire-line Predictions 2004 Report'' and ''Mobile and Wireless Predictions 2004 Report'' each highlight 10 trends that uncover new opportunities for revenue through increased deployment of wireline and wireless technologies.

''Amidst the intense competition and regulatory hurdles in the telecom industry, flexibility in pricing and increased broadband demand will drive a deeper penetration of wire-line and wireless technology in households and businesses alike,'' said Grant Hyde, Lead Partner, Asia Pacific Telecommunications Group. ''Broadband will become progressively more mainstream as broadband appliances stimulate uptake. Operators are investing again and consumers are hungry for new applications, based on both wireline and wireless networks.''

Mobile and Wireless Predictions

While compelling data applications are still in development, wireless voice applications will remain the primary source of cellular mobile revenue. To stimulate further demand for voice services, operators will need to provide improved quality and offer a broader range of services, especially those that combine voice and data, such as IP voice mail.

Cellular mobile subscribers will also continue to rise as new customer targets are identified. New devices that are tailored to meet the demands of currently under-served customers, such as the over 55s, will provide a rich source of revenue, as will the uptake of color handsets that incorporate cameras. Simultaneously, machines that traditionally have not included mobile characteristics will have embedded cellular devices, improving their productivity.

Following is the complete list of ten mobile and wireless predictions in 2004, as outlined by the Deloitte report:

  • Voice will continue to dominate cellular mobile's revenues and profits.
  • Cellular mobile data growth will slow, dragged by stagnant consumer text messaging growth.
  • Cellular mobile penetration rates will continue rising.
  • More 3G, but not yet for the masses.
  • Mobilising the enterprise will spread but remain niche.
  • Push applications will be far more effective than pull applications for cellular mobile.
  • The mobile Internet, as a major revenue stream, remains an aspiration.
  • WiFi hot spots will remain more froth than substance.
  • Wireless LAN will have most impact in non-office enterprise environments and homes.
  • Color and polyphony will enhance the mobile phone's personality and drive revenues.


  • More information: http://www.deloitte.com...






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