CarbonClick allows people to take immediate action against climate change, which is a demand consumers are increasingly placing on businesses as the urgency of addressing climate change builds.
CarbonClick uses a portfolio of New Zealand and international offset projects for its carbon offsetting needs. The company has a fully audited roster of carbon offsetting partners that will do the hard work, provided people choose to offset their carbon at checkout. The system also provides an ‘impact dashboard’ so people can see and share the carbon reductions they’ve achieved.
“Our aim is to fight climate change for a sustainable and healthy planet. The first step to that is reducing our carbon, but if you can’t do that then offsetting is the next step,” says Dave Rouse, CEO, CarbonClick.
“‘Make it easy’ is the overwhelming response, request, and barrier to carbon offsetting right now. CarbonClick does it with a single click and that click will help tackle climate change for a sustainable and healthy planet.”
“AA Smartfuel is working with CarbonClick on a plan to see how it can integrate CarbonClick’s ‘Green Button’ to provide an easy and transparent way for our cardholders to take action on climate change. The aim is that cardholders will be able to turn some or all of their discounts into carbon offsets, potentially offsetting their total carbon footprint. I’m particularly impressed at how the programme can show our cardholders the forestry project planted on their behalf,” says AA Smartfuel Managing Director, Scott Fitchett. “I hope our members take advantage of the service too, even if just 5 per cent of our cardholders used the service – it would work out to more than 260,000 tonnes of carbon offsets.”
CarbonClick is designed for any ecommerce website and offers an effective solution for businesses looking to improve corporate sustainability and responsibility efforts. The technology is easily installed into an existing ecommerce platform. Carbon offsetting happens at the point of online checkout, allowing a consumer to not only offset their purchase, but also see what their contribution is funding.
“When we announced we were forming CarbonClick, and as we’ve inched closer to today’s launch, we have been overwhelmed with the positive response from business leaders across New Zealand. There’s a real desire from consumers to act on climate change, and CarbonClick will make it easy, transparent and provide assured efficacy for them” says Rouse.
Previous carbon offsetting schemes have been challenging and expensive to implement, and provided little transparency or certainty of efficacy to the user. CarbonClick is easily implemented as a plugin or widget and provides instant social feedback to the user. Users simply see it as a green button.
“One of the benefits of the system is that people can see the good they do right away. It’s one of the reasons we believe that our offsetting technology will see greater uptake rates than previous systems” says Rouse.
Early adopters include AA Smartfuel, Mighty Ape and Karma Drinks (formerly Karma Cola).
About 50 percent of CarbonClick’s offset projects are New Zealand permanent or native forestry projects, and other offset partners are from high quality certified international projects.