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Handmark # 1 in mobile software
Posted on 6-Feb-2004 11:28 | Tags Filed under: News

According to data from NPD Intelect, for retail software sales in the last quarter of 2003, Handmark held the number one retail mobile software spot. At 35%, the Handmark market share equaled that of the next three publishers combined. The NPD ranking is based on actual retail sales revenue as reported by 80% of the US leading software retailers and includes online packaged software sales by those retailers.

More than one in every three retail dollars spent on mobile software went to Handmark published titles in December. In addition to its unprecedented market share Handmark also had 8 of the top 20 best selling titles in the category. Even though the market size declined by 20% in 2003, Handmark sales grew 37% over the same period year-over-year, all other competitors' numbers remained flat or declined from the previous year sales.

The collection of Handmark entertainment and productivity software is compatible with Palm OS and Windows Mobile Pocket PC based handheld devices from palmOne, Sony, Handspring, HP, Dell, and others.

Handmark best selling titles included Rand McNally StreetFinder, Tetris Classic Game Pak, Rand McNally Road Atlas, PDA Bible, Trivial Pursuit and other best selling family board games, and PocketMoney.

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