Geekzone: technology news, blogs, forums
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Kiwi app Pedigree DentaStix Studios uses pet images to counter impact of negative social media Content
Posted on 5-Mar-2020 08:32 | Filed under: News

Kiwi app Pedigree DentaStix Studios uses pet images to counter impact of negative social media Content

Available for download on iOS and Android devices, the app uses a unique algorithm to track and measure social media for trending, negative sentiments in posts and prompts users to create and share positive content in response.


Experts believe there is a correlation between the rise of social media in recent years and a simultaneous increase in mental health problems; with warnings issued by psychologists about how younger people are engaging with social media and the related impairment to their personal and social development.


A recent study showed that those aged 14-24 believe social media was causing damage to their mental health with Instagram said to be making the biggest negative impact on their self-esteem.


While our mental health can be adversely affected by social media, dogs are said to be able to offset some of this melancholy by offering us decreased stress levels, reduced depression, and decreased loneliness - when compared with those who have never owned a dog.


Psychologist Sara Chatwin says social media can be a traumatic place with many Kiwis seeking out help for bullying, body image issues feeling lonely and isolated.


“Repeated exposure to negative content on social media may have a cumulative and deleterious impact on users. 


“Social media followers often forget that the images on social media do not depict “real life” and therefore they are comparing their reality to an “unreality”.


“This is dangerous, unhealthy and has resulted in more Millennials reporting depressive symptoms, anxiety and discontent with their lives.


“It is concerning to see Generation Z in particular at risk of buying into the world of social media so much, that they forget to grow and nurture other parts of their lives.


“This age group are becoming needy with respect to “likes” and social judgement so much so that when they don’t get the positivity from these kinds of media they become desperate - It’s no coincidence the suicide rate amongst this age group has increased,” she says.


Cormac van den Hoofdakker spokesperson for Pedigree who commissioned the app, says he hopes the new ‘Good Index’ algorithm it uses will help to offset some of the negative impact social media has on our lives created by social media platforms.


He says a recent study conducted on their behalf found 80% of pet owners say their pet makes them feel less lonely.


“Nearly nine in 10 (89%) people in the survey who got a pet for loneliness felt their pet helped them feel less lonely. A further quarter of pet owners interviewed stated they got a pet to improve their mental health, with more respondents aged over 55 years old doing even more likely to do so (55%),


“We wanted to find a way to encourage Kiwis to share images of their dogs in a way that would provide some balance to some of the darker side of social media that many of us and, particularly teenagers are exposed to each day,” he says.


Twitter and LinkedIn »

Follow us to receive Twitter updates when new discussions are posted in our forums:

Follow us to receive Twitter updates when news items and blogs are posted in our frontpage:

Follow us to receive Twitter updates when tech item prices are listed in our price comparison site:

Trending now »

Hot discussions in our forums right now:

2019 Novel Coronavirus Covid-19 Discussion
Created by Batman, last reply by Dratsab on 2-Apr-2020 23:01 (6498 replies)
Pages... 432 433 434

COVID-19 Flights cancelled by Airline - C/card Charge backs?
Created by concordnz, last reply by larknz on 2-Apr-2020 22:14 (32 replies)
Pages... 2 3

How was your supermarket trip and or exercise.
Created by JaseNZ, last reply by quickymart on 2-Apr-2020 21:33 (166 replies)
Pages... 10 11 12

Skinny B618S doesn't support 5GHz WiFi?
Created by siyuan, last reply by snnet on 1-Apr-2020 13:31 (19 replies)
Pages... 2

COVID-19: Which stores are open? | Which stores are fulfilling online orders? |
Created by heavenlywild, last reply by landcruiserguy on 1-Apr-2020 17:56 (151 replies)
Pages... 9 10 11

April Fools Day 2020
Created by BlueShift, last reply by networkn on 2-Apr-2020 10:05 (35 replies)
Pages... 2 3

Mental health and COVID-19.
Created by kingdragonfly, last reply by Geektastic on 2-Apr-2020 21:22 (146 replies)
Pages... 8 9 10

Things To Do In Self Isolation
Created by Geektastic, last reply by kingdragonfly on 1-Apr-2020 12:08 (161 replies)
Pages... 9 10 11