Telenor launches music download to mobile phones

Telenor Mobil has launched a full-scale service for downloading of music to mobile phones. Punching a few codes will enable the user to buy, download and listen to music directly from the mobile phone. The news was presented at the by Larm music festival in Bergen.

The service is avaiable through Telenor's youth brand djuice. According to the company, downloading of music directly to the mobile phone is a unique mobile service. The interest for music products in Norway is large and the mobile phone has developed into a key, integrated communication tool in young people's lifestyle where music is one of the basic fields of interest. This is the main reason behind djuice launching this service in Norway as the first country.

Through the use of DRM (Digital Right Management) all downloaded songs are crypto graphed. The songs are not accessible in de-crypto graphed version. The purchase of songs on the mobile phone is authorised by the SIM card. Music transferred to other phones will not be accessible without the original SIM card. In addition, the songs are authorized by hardware in each individual mobile phone.

The initial offer will have between 250 and 300 individual songs. The selection will reflect the trends in the music market, new launches and chart developments. In addition to downloading full-scale songs, several other products such as Real Tones, MMS, licensed background images and Ring Back tones will be made available.