Samsung Electronics Co., Ltd. has introduced the Galaxy S21 and Galaxy S21+, loaded with state-of-the-art innovations and a new design, pro-grade camera for users of any skill level and the most advanced processor ever in a Galaxy device.
“We are living in a mobile-first world, and with so many of us working remotely and spending more time at home, we wanted to deliver a smartphone experience that meets the rigorous multimedia demands of our continuously changing routines,” said TM Roh, President and Head of Mobile Communications Business, Samsung Electronics. “We also recognize the importance of choice, especially now, and that’s why the Galaxy S21 series gives you the freedom to choose the best device for your style and needs.”
For over a decade, the Galaxy S series has delivered flagship mobile experiences for people who rely on their smartphone for expression, connection and entertainment. The new Galaxy S21 series builds on this legacy to offer a premium flagship experience. Galaxy S21 will be available in a variety of models, so you can find the perfect complement for your personal style and needs.
With a bold new style, Galaxy S21 is built for expression, designed for those who want a light design and compact 6.2-inch display. Meanwhile, Galaxy S21+ sports an expanded 6.7-inch display and a larger battery, perfect for marathon gamers and binge-watchers.
The Galaxy S21 series introduces an all-new, Contour Cut Camera housing that seamlessly blends into the device’s metal frame for a sleek aesthetic. S21 and S21+ will be available in a range of eye-catching colours, including a new signature colour: Phantom Violet. Each device is coated with a luxurious haze finish on the back for a sophisticated look and feel.
Galaxy S21 touts an intelligent, edge-to-edge Dynamic AMOLED 2X Infinity-O display with adaptive 120Hz refresh rate for smoother scrolling and viewing. It automatically adjusts the frame rate based on the content whether you’re consuming through your social feeds or watching shows. To help reduce eye fatigue, the new Eye Comfort Shield automatically adjusts the blue light based on the time of day, content you’re viewing, and your bedtime.
Galaxy S21 continues Samsung’s legendary camera heritage with pro-grade enhancements and video innovations that enable users of every skill level to get the best shot. Whether you’re recording your puppy’s first encounter with a mirror, chronicling series game night antics or documenting spectacular views on a week-long road trip, Galaxy S21 and Galaxy S21+ have you covered. Just point, shoot and let Galaxy S21 do the heavy lifting — so you can capture the moment before it’s gone.
Improved 8K Snap lets you grab crystal clear images from your 8K video footage, so you can capture all the live-action and get standout still shots every time you hit record. Even in fast-moving or bumpy conditions, your footage will be buttery-smooth with Super Steady video at an improved 60fps. New Director’s View lets you see, switch, and select the best shot to tell your best stories, while recording live. You can capture video with the front and rear cameras at once for real-time reactions with Vlogger View, and preview or change the angle, zoom or go wide without losing any action with Live Thumbnails.
Paired with Samsung’s new Galaxy Buds Pro, you can capture both ambient sounds and your voice at the same time using multiple mic recording. That means you can set up Galaxy S21 in Pro Video Mode on a tripod and use Buds Pro as your voice mic, so you can step away and record speech, movement and background sound in crisp quality. With the power of AI, the popular Single Take feature allows you to capture a variety of still and video formats with one tap. It has been enhanced with new pro-style video settings like Highlight Video and Dynamic Slow-Mo, which lets you focus on the most compelling action in stunning stills and highlight reels.
Galaxy S21 and Galaxy S21+’s AI-powered triple-lens pro-grade camera is designed for those times when you want to be more intentional and have more creative control. The camera system intuitively assesses and adjusts to your scene to ensure you can perfectly capture any environment. In Portrait Mode, the AI-powered camera leverages an improved 3D analysis that more accurately separates the subject from the background. It also brings in options for virtual studio lighting and AI background effects to make sure the subject pops from the frame. For elusive faraway shots, whether you’re on a hike or sitting in the back row, improved Space Zoom helps you get clear and steady shots. The new Zoom Lock minimizes shaky hands and captures clearer images at 30x zoom on Galaxy S21 and Galaxy S21+, by leveraging AI to keep your focal point in the centre of the frame. Plus, enhanced processing power means bright pictures, even in the dark, so you can do proper justice to gorgeous sunsets and skylines.
The Galaxy S21 features the latest and most advanced smartphone chipset yet in a Galaxy for greater speed, energy efficiency, and advanced computing capabilities to support 5G connectivity and on-device AI. Galaxy S21 packs all the power you need to process photos, record 8K videos, enjoy a cloud gaming marathon and make the perfect video clips.
Galaxy S21 also introduces a new tool to protect and monitor your privacy. You can safely remove location metadata from photos before sharing. With Galaxy S21’s all-new Private Share function, you can also control who gets access to the content you send, and how long it’s available – so you can share content worry-free.
Starting on January 29, 2021, Galaxy S21+ will be widely available through your network providers, retailers and Samsung.com. Galaxy S21+ will be available in two bold colours featuring deluxe haze finishes:
Additional colours will be available exclusively on Samsung.com including Phantom Red, Phantom Gold and Phantom Green. Pre-orders for the Galaxy S21 Ultra and Galaxy S21+ begin January 15 at 8:00am NZT. Between January 15 and January 29, 2021, consumers who pre-order can get Galaxy Buds Pro.
The RRP (Recommended Retail Price) of the new Samsung Galaxy S21+ starts at $2,199. Consumers are also able to get a discount with an eligible trade-in visit Samsung.com for more details.
