Afterpay has introduced a new, simplified way to make in-store payments in New Zealand, taking advantage of Apple Pay and Google Pay services.
Customers can make purchases in-store by tapping the card icon in the Afterpay app, which activates the Afterpay card in the digital wallet app to make purchases with Apple Pay or Google Pay. Customers can pay by simply tapping on the payment terminal at checkout.
Just like using Afterpay online, customers can pay for their in-store purchases in four instalments, without the need to take out a traditional loan or pay upfront fees or interest.
Afterpay first introduced its in-store barcode solution in 2016 in ANZ and has been one of the only online payment providers to successfully offer its service in physical stores, with in-store accounting for 22% of Afterpay’s overall GMV in ANZ.
Co-CEO and Co-Founder of Afterpay, Nick Molnar is excited for the evolution of Afterpay’s in-store offering:
“Over the past five years we have built a strong in-store offering, with thousands of merchants currently offering Afterpay in-store in New Zealand.
“The new Afterpay virtual card, which will sit in a customer's digital wallet, is an evolution of our offering, making it even easier for thousands of our Kiwi customers to split their in-store payments in four instalments without incurring interest - ever.
“There is enormous opportunity to reach a new customer, who out of habit or preference, opts to shop in-store, to easily and seamlessly utilise Afterpay at the point of checkout.
“Merchants will also benefit as a result of the Afterpay Card as it will remove integration effort and costs for their business to support Afterpay in-store, which in turn provides more merchants for customers to shop at, in more verticals, with more merchants on offer.
“We are committed to continually innovating our product and find new ways to be more accessible to our customers and add increased value to our merchant partners.”
