Posted on 25-Feb-2004 21:45
| Filed under: News
The GSM association announced the winners of this year's 3GSM parallel event, the GSM Awards.
Best Wireless Handset/Terminal or Device: Sony Ericsson T610
"The Sony Ericsson T610 is a great phone, almost faultless. Everything on it works. It opens up access to applications and technologies that people were not using before - now they use them because they can."
Best Infrastructure/Network Solution Product: Argogroup
"Argogroup has really neat technology, and it is real – out there and working. This is a clear case of a company genuinely trying to grow the industry by working hard to provide a value-add service to operators."
(commended: 4thpass, Kineto Wireless, Vanu)
Best Mobile Application or Service - Corporate Market: Vodafone Mobile Connect Card
"This product has changed the mentality of mobile. With simple installation, consistency of user experience and office environment, and excellent customer care, the Vodafone Mobile Connect Card has established the mobility usage model."
(commended: Research In Motion, Roamware, Swisscom Mobile)
Best Mobile Application or Service - Consumer Market: Smart Communications
"This prepaid microbusiness is very, very impressive. Not only is SMART Communications increasing its customer base and reducing churn, it is creating employment, creating new businesses and multiplying its retail channels."
"mzone is all about developing solutions that people want – it is making mobile more accessible. Everybody is talking about mobile payments but Valista is doing it with a portfolio of applications and proven results."
(commended: Macalla Software, TTPCom, XIAM)
Best TV/Broadcast Commercial: Telecom Personal
"This commercial demonstrates a very clever visual description of mobile usage – it articulates the ways of using your phone, keeps words to a minimum and is fun and creative. Telecom Personal has captured the energy and colour of GSM."
(commended: Geocell, Partner Communications, Sony Ericsson Mobile)
Best Brand, PR or Marketing Campaign: T-Mobile
"T-Mobile International executed a text-book campaign and was very successful in assisting their subscribers in making the brand transition, as well as growing the T-Mobile business at an impressive rate."
"O2 and Milly’s Fund have helped remove a social stigma – it’s now OK for children to talk about keeping in touch with their parents. Communicating by text provides a sense of security for both parent and child and utilises the mobile phone as a tool for social good."
(commended: Brand Communications, Ducont, PSITEK)
Best Use of Mobile for Emergency Situations: Wideray
"WideRay has demonstrated a truly innovative use of GSM technology. The company has provided a vital solution in a troubled environment dealing with difficult health issues."
(commended: OMNITEL, Starhub, TURKCELL)
Best Use of Mobile Technology - Special Needs: Alva
"ALVA has put a lot of thought into the MPO 5500 and has successfully opened up the potential and benefits of GSM communications to an important user group."