3 launches interactive video channel

At last it seems 3 UK is offering more than the limiting eight minutes videoclip downloads. The company announced the launch of a new video service called 'Today on 3'.

The press release says "the UK's first live video mobile news and entertainment channel.", but continues to describe the service as "updated throughout the day, will showcase the latest footage available on 3, from breaking news and football goals just after they are scored to music videos and film clips. Today on 3 has been created to give 3's customers easy access to an average of over one hour (72mins) of brand new footage each day on their video mobile, including clips from Sky Sports, MTV, Pete Tong, ITN and the Barclaycard Premiership."

So, it doesn't seem to be live after all, but still a video clip service?

All 3's content has been selected and edited to fit in with mobile viewing behaviour - clips up to 8 minutes long can be streamed using 3's unique 'Quickplay' option, or downloaded, stored and replayed.

The service Today on 3 will be free to view, and will offer access to clips available to download or stream from 25p.