CinemaElectric taps into T-Mobile's market

PocketCinema mobile video content via T-Mobile in the UK, Germany, Netherlands, Austria and Czech Republic reaches a total market of over 40 million mobile subscribers.

CinemaElectric is a Hollywood-based producer of mobile entertainment and services. PocketCinema is a downloadable motion picture that can be played on many Nokia, Sony Ericsson, Siemens and other mobile phone terminals. The deal includes all current CinemaElectric video content lines, such as Action Sports, Electric Catwalk, Movie Messages and Hollywood Girls. The video is downloaded via T-Mobile’s “t-zones” service and can be collected and re-played on select GPRS handsets, and shared with friends via MMS or email. Each PocketCinema file is under 90kb in size. The extremely small motion picture files size is produced using CinemaElectric’s proprietary Dense Media Format technology. The motion pictures are from 10 to 25 seconds in length, depending on subject matter and frame rate. Video prices are currently GBP 2.45 in the UK per download and EURO 1.99 in Germany.

The company announced a similar deal with British operator O2 in February. The company also has its content distributed in the US and Canada through a partnership with Zingy. The content is available to customers of AT&T Wireless, Nextel, Sprint PCS, Boost Mobile, Telcel and Cingular. Together, they comprise an audience of more 94 million users.

According to the company, CinemaElectric owns what is believed to be the world’s largest library of formatted multimedia and video content for mobile devices. The company has a special focus on video content for mobile phone playback, both in the current 2.5G environments and into advanced, high-speed 3G networks.