Matsushita Electric Industrial Co. (best known by its Panasonic brand name) announced that it will introduce a one gigabyte (1GB) SD Memory Card. The new Panasonic SD Memory Card was shown during a press conference at CeBIT 2004 in Hannover.
The product should be available from April in the Japanese market, followed by distribution elsewhere in the world starting in May. The manufacturer's suggested retail prices will be US$499.99 in the United States.
Since its release in 1999, the SD Memory Card has been used in various digital devices including digital still cameras (DSCs), digital video cameras, PCs, PDAs and mobile phones. Up to the present, its major application has been storage of still images shot with DSCs. The DSC market has recently seen rapid progress toward higher resolution, which has increased the demand for large capacity memory cards.
In addition, there is a continuing popularization of functions to manage video images compressed in MPEG4 and MPEG2 formats in the digital device sector. Digital devices that record digital video images on SD Cards for replay have been introduced in the market and Panasonic has already launched DVD recorder and MPEG2 video camera products. Such video images require high capacity memory cards; furthermore, electronic delivery of large-capacity rich content via broadband connection is expected to increase rapidly in the future.