Virgin Mobile launches the world's first left-handed phone
Posted on 31-Mar-2004 22:01
Filed under: News
Virgin Mobile has announced a new mobile phone specifically designed for left-handed people. The Sony Ericsson LH-Z200 has a keypad layout with the number keys positioned from right to left, instead of the standard left to right.
According to the company, twelve per cent of the population in Britain today is left-handed which equates to seven million people. Virgin Mobile believes this design makes dialling, texting and menu navigation quicker and easier for anyone left-handed. The list of famous left-handers include Oscar winning actress Nicole Kidman, Prince William, glamour model Melinda Messenger and former Sex Pistols front man and 'I'm a Celebrity' contestant John `Rotten' Lydon.
Steven Day, the left-handed Corporate Affairs Director at Virgin Mobile, said: "We have been approached by thousands of left-handed customers who told us they wanted a phone which would work for them. Britain's seven million left-handed people should not be ignored and Virgin Mobile is the first mobile company in the world to offer a solution to this problem working in partnership with Sony Ericsson. We are confident there will be huge interest in this product."
Virgin Mobile and Sony Ericsson plan to produce a range of left-handed phones and their soon to launch 3G phones will also have left-hand friendly keypads.
The Virgin Mobile Sony Ericsson LH-Z200 will be available 1st of April with a retail price of GBP 119.99.