Posted on 5-Apr-2004 19:52
Filed under: News
Over 1.2 billion WAP pages impressions were viewed in the UK during February 2004, according to figures by the Mobile Data Association (MDA). This shows an increase of over 62 million on January 2004 and provides the highest monthly figure yet recorded. The total, from GSM Network operators O2, Orange, T-Mobile and Vodafone, takes the daily average to 43 million. That's 5 million more than the 38 million pages viewed on an average day during January.
In 2003, 9.2 billion WAP pages were recorded, while for the year ahead the MDA forecasts continued growth with WAP page impressions expected to reach a total of 13 billion for 2004.
On the SMS front, text messages sent each day in the UK continued to grow during February. The total number of chargeable person-to-person text messages sent across the UK GSM networks in February 2004 totalled over 2 billion. This takes the daily average to 71 million compared to 55 million in February 2003 and 44 million in February 2002.
On Valentines Day over 75 million messages were sent by text across the UK. For comparison, the Royal Mail reported 12.5 million Valentines Day postcards were posted in the UK this year.