Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Console videogames account for 6% of media time among men 18-34, 15% for male teens
Posted on 6-Apr-2004 08:10 | Tags Filed under: News



Data from MultiMedia Mentor shows that console videogames account for 6% of media use by men ages 18 to 34, and 15% among male teens (ages 12 to 17). The new data marks the first time that MultiMedia Mentor has collected information on time spent with videogames and Yellow Pages; the service has been measuring use of television, radio, newspapers, magazines, and the Internet since 2000, and cinema advertising since 2002.

The new research also shows that, during evening hours (6PM to midnight), 5% of men 18 to 34 play videogames while watching little or no television.

Even with videogames in the mix, television still commands the lion's share (42%) of daily media time among 18-to-34 men (versus 51% in the general 12-to-64 population), and actual minutes with television have changed little since the MultiMedia Mentor service began in 2000. The Internet claims 19% of their media time (versus 14% in the general population).



More information: http://www.knowledgenetworks.com/...




comments powered by Disqus


Trending now »

Hot discussions in our forums right now:

Kiwis to be hit with tax on online purchases
Created by Gordy7, last reply by JimmyH on 22-Nov-2017 22:41 (179 replies)
Pages... 10 11 12


2degrees WiFi calling
Created by freitasm, last reply by SaltyNZ on 24-Nov-2017 09:30 (31 replies)
Pages... 2 3


Black Friday Deals
Created by DjShadow, last reply by UHD on 24-Nov-2017 11:25 (25 replies)
Pages... 2


2talk ineptitude [RANT]
Created by martinjward, last reply by martinjward on 23-Nov-2017 14:52 (11 replies)

Slow Speed's Over Cat 5 UTP?
Created by TimmyJackson, last reply by webwat on 23-Nov-2017 12:31 (23 replies)
Pages... 2


Phone scammers know our name.... how?
Created by kiwifidget, last reply by WyleECoyoteNZ on 21-Nov-2017 20:46 (11 replies)

Argh! Bloody Windows10 update just cost me another morning!
Created by kryptonjohn, last reply by tripper1000 on 24-Nov-2017 12:24 (30 replies)
Pages... 2


[ornithology] Identify this bird - Morning call
Created by Shindig, last reply by Fred99 on 23-Nov-2017 17:43 (10 replies)