Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Mobile data users now representing the mainstream
Posted on 19-Apr-2004 18:08 | Tags Filed under: News



In-Stat/MDR published a new study where it says that 54% of American users responding to a survey now use some wireless services. In-Stat/MDR released the results of its Consumer Mobility Study where this and other data can be found.

Some results from the firm's survey demonstrate very few notable differences between basic demographic characteristics of wireless data users and those of non-data users, indicating that mobile data usage is now a mainstream phenomenon across multiple demographic groups.

Rather than demographics themselves, the key distinctions between users and non-users lie in the value that the subscribers offer to wireless carriers and handset makers. "Mobile data subscribers offer significant value to wireless carriers, content/application developers, and handset makers," reports Clint Wheelock, Director of In-Stat/MDR's wireless group. "In-Stat/MDR finds that wireless data customers use 42% more voice minutes than non-data users, in addition to spending an average of 19% more on their total wireless bill each month and 64% more on their current handset."

Some other findings:
  • SMS appears to be the leader among mobile data services used by survey respondents, however, Internet access services, ringtones, and mobile games all had strong showings.

  • The national wireless carriers are on a relatively even plane with respect to wireless data adoption. According to survey results, Verizon Wireless, AT&T Wireless, Cingular Wireless, and Sprint PCS are evenly represented both among mobile data subscribers and non-data users. T-Mobile and Nextel show strength with a relatively higher take rate of data services among their customers.

  • Responses indicate a greater-than-average adoption of wireless data usage among ethnic minorities, particularly Asian Americans and Hispanic Americans.

    The report, "Psychographics and Demographics of Wireless Data Subscribers", includes an overview of wireless data subscriber demographic, professional, and wireless purchasing profiles based on responses to a variety of questions from the Consumer Mobility Survey, an introduction and overview of four psychographic segments based on cluster and factor analysis of survey results (includes demographic, professional, and wireless purchasing profiles), and an in-depth review, description, and behavioral analysis for each of the four wireless data psychographic segments, with point-by-point
    comparisons to the overall data user subscriber base.


  • More information: http://www.instat.com/e/0114F1/808084/catalog...




    comments powered by Disqus


    Trending now »

    Hot discussions in our forums right now:

    Bombing at Manchester concert, 19 dead
    Created by Rikkitic, last reply by Rikkitic on 28-May-2017 19:06 (174 replies)
    Pages... 10 11 12


    Tax Cuts
    Created by tdgeek, last reply by tdgeek on 30-May-2017 15:40 (137 replies)
    Pages... 8 9 10


    The President Of The USA: Donald Trump
    Created by TimA, last reply by frankv on 29-May-2017 09:55 (4373 replies)
    Pages... 290 291 292


    Tipping? Please no!
    Created by BlueShift, last reply by cddt on 27-May-2017 10:10 (104 replies)
    Pages... 5 6 7


    How much power do you use?
    Created by tchart, last reply by old3eyes on 30-May-2017 14:41 (58 replies)
    Pages... 2 3 4


    Phone Shopping Guide - $500 budget, Android 7 (as close to stock as possible)
    Created by nzkiwiman, last reply by meesham on 30-May-2017 15:34 (17 replies)
    Pages... 2


    NZ Herald - Internet providers have backdoor access to customers' modems
    Created by RunningMan, last reply by Stu on 30-May-2017 13:02 (52 replies)
    Pages... 2 3 4


    Molemaps and recommended plastic surgeons for removal.
    Created by Paul1977, last reply by MikeAqua on 29-May-2017 14:05 (13 replies)