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Amazon Introducing Amazon Kids on Alexa

Posted on 21-Sep-2022 17:10 | Filed under: News

Amazon Introducing Amazon Kids on Alexa

Amazon has announced an all-new Alexa experience for families in New Zealand and Australia. Amazon Kids on Alexa, available on Echo smart speakers and Echo Show devices, has been designed to help kids learn, play and grow while being entertained at home.


The experience will allow kids 12 years and under to discover fun, child-directed content with Alexa – from sing-alongs with Amazon Music, to playing games, and telling jokes – while ensuring parents can fully manage and control the experience. 
“While Alexa’s been keeping Kiwi homes organised, entertained and connected, the youngest members of the household have increasingly become curious and interested in engaging with Alexa in their own way,” said Kate Gooden, Head of Product, Amazon Alexa ANZ. “We’re excited to launch Amazon Kids on Alexa in New Zealand, joining the 20 million kids and parents around the world who are already using the service. We can now provide Mums and Dads peace of mind in knowing that their kids are getting child-directed content, and new kid skills in an environment that parents can easily manage via our Parent Dashboard tools.”
Designed just for parents and kids, Amazon Kids on Alexa brings child-friendly Alexa features, content, settings and parental controls to Amazon Echo smart speakers or Echo Show devices, including:


• Block Songs with Explicit Lyrics: Automatically filter songs with explicit lyrics from Amazon Music, Apple Music or Spotify — so children can discover new songs or listen to their favourite tunes.
• Time Limits: Set bedtime and time limits to prevent kids interacting with Alexa late into the night, or simply pause Echo devices for dinner or homework time.
• Add or Remove Services and Content: Use the Parent Dashboard and Alexa app to choose which services and skills kids can use. Voice purchasing is blocked by design.
• Household Communication: Amazon Kids on Alexa also allows for household announcements, calling, messaging, and Drop In within the home – no more shouting through the house that dinner is ready.
• Activity Review: The Parent Dashboard also allows parents to see their kid’s Alexa activity, plus review their voice recordings in the Alexa app. 
Kids can also ask Alexa questions about their favourite school subjects like science, maths, or geography or request guidance on spelling or word definitions while they’re working through homework. Since Alexa is built in the cloud and always getting smarter, it continues to learn every day. With Amazon Kids on Alexa, kids can also enjoy fun experiences from ABC Kids, Kinderling Kids, Nickelodeon, and more. 


Parents can use the Alexa app to activate Amazon Kids and set up a Child Profile with the following options:
1. Set up a dedicated device in Kids’ Mode: If you plan to set up an Echo device in a dedicated kid’s space like a playroom or bedroom, you can turn on Amazon Kids for that device through the Alexa app. This means that device will provide only the Amazon Kids experience to anyone who uses it. 
2. Set up Child Voice ID and/or Visual ID so Alexa recognises your child on shared devices: With dynamic profile switching, your child can receive their Amazon Kids experience on a supported Echo device when Alexa recognises their voice or face, even if you have not turned on Amazon Kids for that device. Following a simple enrolment process either on the Alexa app or via ‘Settings’ on a compatible Echo device, you can help your child create a Voice ID and/or Visual ID so Alexa can call your child by their name and personalise their experience. This means parents can have peace of mind that child-friendly content, features and settings are in place when kids interact with Alexa in the home. When parents with a registered Voice ID or Visual ID talk to or are recognised by Alexa, the device will switch to the parent’s profile, reflecting their personalised settings and access to general Alexa responses, skills and content experiences.