palmOne reports more than 3 million Zire handhelds sold in 18 months
Posted on 23-Apr-2004 07:58
Filed under: News
palmOne says it has sold more than 3 million Zire handhelds in less than 18 months, counting worldwide sales of the original entry-level Zire and the multimedia oriented Zire 71 handheld.
The Zire and Tungsten subbrands were introduced in October 2002, six years after US Robotics brought the original Palm Pilot to the market. Since then the 3COM bought the line of broughts, and Palm spun off the company, then splitting into PalmSource (in charge of OS development) and palmOne (manufacturing hardware).
The Zire handheld family has expanded quickly into consumer segments, broadening the market and delighting customers from students to seniors. The original Zire handheld sold more than 1 million units in the first seven months alone, making it the fastest-selling PDA ever. It attracted more than 70 percent new users to handheld category, and more than 50 percent were women, according to palmOne research. Additionally, 90 percent of the early buyers said they were not very tech-savvy, but price-conscious. The media-rich Zire 71 handheld attracted nearly 40 percent new users to palmOne and was the No. 1 selling PDA in the United States until the introduction of palmOne's Tungsten E handheld in October 2003, according to palmOne. Its multimedia capabilities have high appeal for younger consumers and women. Based on research by palmOne, more than 80 percent of Zire 71 customers said they were extremely or very satisfied with their handheld and would recommend it to others
The news come just after a report from Canalys shows that HP is leading with a narrow margin over palmOne in the competitive handheld market in Europe, Middle East and Africa with its iPAQ line of Windows Mobile Pocket PC devices.