Cricut, Inc. is making personalisation easier than ever with the introduction of two new cutting machines: Cricut Explore 5 and Cricut Joy 2. These machines represent the start of a new era for Cricut users, including a sleeker modern machine design, a dramatically simplified, guided software experience and all the tools and materials needed to get making right out of the box.
Cricut Joy 2 and Cricut Explore 5, announced in Australia and New Zealand to align with global launch date, will be available from 6th of March in leading retailers.
Cricut Joy 2 - available in a two-toned blue colourway – is Cricut’s most compact cutting machine. Perfect for fast, fun, everyday creations like custom cards, labels, simple decals and now, for the first time, full-colour stickers thanks to its all-new Print Then Cut sensor. Cricut Joy 2 offers portability without compromise, enabling creativity in any space in your home. From organising your home to making last-minute personalised gifts, Cricut Joy 2 is your DIY best friend.
Cricut Explore 5 - available in neutral taupe colourway - is the newest evolution of one of Cricut’s most popular cutting machines, redesigned to be 30 per-cent more compact than the previous generation so it fits more naturally into modern homes — without sacrificing performance or capability.
Ideal for cutting vinyl decals, making custom clothing, full-colour stickers, cards, wedding and party decor, and specialty projects like magnets, Cricut Explore 5 is compatible with six tools and features an improved writing and drawing experience with snap-in pen loading and a streamlined interface.
Both Cricut Joy 2 and Cricut Explore 5 will be sold as an Essential Bundle, which includes must-have tools and accessories as well as an assortment of popular materials, perfect for those looking to make a wide variety of creations right out of the box. The Essential Bundles allow users to start making straight away, they’ve been thoughtfully curated to make the creative journey easy and enjoyable from the outset.
“Our users have consistently told us they want products that are easier to use and more affordable. We listened and simplified the entire experience end-to-end,” said Ashish Arora, CEO at Cricut. “From the moment they open the box, everything required to be successful is included. We guide them through a reimagined onboarding and design experience with intuitive, guided flows that take the guesswork out of making and make it easier than ever to go from idea to finished project with confidence.”
At the heart of this launch is a significantly enhanced Design Space platform, purpose‑built to assist creators and make them feel confident from the moment inspiration strikes.
New Guided Flows are designed to understand a user’s project intent—what they want to make—and provide step-by-step guidance to move from idea to finished project with ease. Intuitive and contextual, the guided flows surface only what’s needed at each stage of the design process and help users understand exactly what materials, blanks, and tools are required for a successful outcome.
Within guided flows, the Canvas is now automatically sized to reflect a user's selected project type, while Project Preview allows users to see their design on the intended blank (e.g., T-shirt, mug, phone case). These updates help give users confidence that their projects will turn out as desired.
Cricut also introduced Create AI, a new feature in Design Space available only to paid subscribers that generates custom, cut-ready, single-layer AI designs. This allows users to turn their wildest ideas, like “a dinosaur with a unicorn horn riding a skateboard,” into project-ready artwork in seconds.
Together, these updates reinforce Cricut’s commitment to being the go-to creative platform where software and hardware work in harmony to support creators at every stage of their journey while keeping the focus where it belongs: Creativity.
Cricut Joy 2 Essential Bundle will be available in New Zealand for NZ$349 as a Spotlight exclusive. Cricut Explore 5 Essential Bundle will be availablein New Zealand for NZ$599 at Spotlight and Harvey Norman.
