Sony has launched new BRAVIA Theatre home audio products and the BRAVIA 3 IITV, offering more ways than ever to create a powerful cinema experience at home.
The new BRAVIA Theatre lineup includes BRAVIA Theatre Bar 7and BRAVIA Theatre Bar 5, as well as the optional speakers BRAVIA Theatre Sub 9, BRAVIA Theatre Sub 8, and BRAVIA Theatre Rear 9. These new products are designed and engineered to create a wider, more immersive surround field for deeper cinematic impact. BRAVIA 3 II TV offers a mid-tier TV available in sizes up to 100 inches for a big-screen experience at home.
The new BRAVIA Theatre Bar 7 brings a compact, yet powerful design equipped with nine speaker units, including dedicated up-firing speakers and side speakers that create a noticeably wider sound field. Sony’s proprietary 360 Spatial Sound Mapping technology (360SSM) provides immersive, cinema-style surround sound from a single soundbar, along with room-calibrated audio for an optimised listening experience. Users can further enhance their setup by adding optional subwoofers and rear speakers for deeper bass and a richer surround experience.
These upgrades also allow viewers to enjoy IMAX Enhanced content at its full potential. This makes BRAVIA Theatre Bar 7 an ideal choice for customers new to home audio who care about sound quality and want a premium entry point.
Alongside the new audio lineup, Sony is also expanding its BRAVIA TV range with the BRAVIA 3 II, a mid-tier TV available in sizes up to 100 inches, giving users even more ways to enjoy their favourite content. Equipped with XR Processor found in Sony’s premium TVs and XR Triluminos Pro, the BRAVIA 3 II delivers a wide colour gamut that enables natural colour reproduction, rich contrast, and refined detail that brings movies to life at home.
BRAVIA cooperates with MediaTek Inc., a company with a proven track record in developing Smart TV SoCs, combining Sony’s proprietary signal processing with MediaTek hardware to reduce content-dependent noise and deliver delicate, finely detailed image reproduction. Supporting Dolby Vision/Atmos and DTS:X, it maximises cinematic picture and sound quality. Designed for smooth, fast action, it also supports 4K 120Hz and offers four HDMI 2.1 ports, making it ideal for gaming.
To further enhance the user experience, the BRAVIA 3 II TV comes with the newly designed Inclusive Remote Control. Developed as part of a new commitment to accessibility, this remote reflects user feedback with optimised button design, distinct shapes, and clear spacing for easier tactile navigation. Additionally, the Remote Finder function enables all users, including those people with visual disabilities, to easily locate the remote.
The BRAVIA Theatre Bar 7, BRAVIA Theatre Bar 5, BRAVIA Theatre Sub 9, BRAVIA Theatre Sub 8 and BRAVIA Theatre Rear 9 will be available in New Zealand from May 2026. In addition, the BRAVIA 3 II will be available in New Zealand from May 2026.
