Samsung Electronics Co., Ltd. has announced the global launch of its full 2026 TV line-up, spanning premium models such as Micro RGB, OLED, Frame Pro and Neo QLED, as well as the Movingstyle, Mini LED and UHD TVs.
All these new models are launching today, expanding AI-powered features across more models, bringing smarter picture, sound and personalised viewing experiences to more consumers worldwide.
In 2026, Samsung is expanding Vision AI Companion (VAC) features across its 4K-and-above TV lineup, reflecting its broader strategy to make AI a central part of the TV experience. The expansion brings AI-powered viewing to more categories, screen sizes and consumer needs.2
“With our 2026 line-up, Samsung is setting a new benchmark for AI TVs worldwide,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Samsung AI TVs will go beyond entertainment to deliver practical benefits in everyday life, helping people find what they want faster, enjoy content more easily and make more of their TV time.”
Vision AI Companion (VAC) with Gemini brings together a more intelligent and personalised TV experience. Designed to work alongside users as an entertainment companion, VAC can help guide what to watch, what to eat and what to listen to, extending the role of the TV beyond viewing alone.
Micro RGB expands Samsung’s premium TV experience across a wider range of screen sizes, bringing highly precise colour, brightness and immersive AI-powered viewing to more consumers. Available in the R95 and R85 series in sizes from 115 inches to 55 inches, Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which uses individually controlled red, green and blue micro LEDs to deliver highly precise light control, richer detail and more natural colour. Additionally, Glare Free technology minimises light reflection in bright environments, helping preserve a clear viewing experience across a range of lighting conditions.
Micro RGB also brings Vision AI Companion (VAC) and other AI-optimised features to Samsung’s premium large-screen category, adding more intelligent and personalised viewing experiences. Micro RGB AI Engine Pro fine-tunes colour, motion and depth, so viewers stay immersed in every scene. With Micro RGB Precision Colour 100, colour expression appears fuller and more lifelike, with support for 100% colour coverage of BT.2020.
Micro RGB Colour Booster Pro and Micro RGB HDR Pro leverage Samsung’s AI technology to further refine picture quality by optimising colour and contrast scene by scene, helping deliver more vibrant visuals across a wide range of brightness levels.
Samsung’s 2026 OLED TVs include the S95H, S90H and S85H, offering deep blacks, rich colour, immersive performance and refined design across a wider range of viewing preferences. Glare Free technology, previously available only on the S95F model, now expands to both the S95H and the S90H, helping the display’s true blacks and rich colours stay clear and undisturbed, even in bright rooms.
On the flagship S95H, Samsung adds premium features designed to elevate both entertainment and art. Pantone Validated ArtfulColor helps preserve the authenticity of original artwork with faithful colour and exceptional detail, while Art Store extends Samsung’s art experiences to OLED. The model’s FloatLayer Design also gives the display a lighter, more refined presence that blends in more naturally with the home. Consumers should also look out for the new metal bezel design that fits with our wide range of lifestyle products.
For gaming and sports, Samsung OLED’s Ultimate Gaming Pack helps keep fast motion crisp and responsive. It brings together Motion Xcelerator 165Hz, support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play.
For soccer fans, AI Football Mode Pro on S95H and S90H — and AI Football Mode on S85H — optimise picture and sound in real time for a more immersive match experience at home
The Frame line-up includes models designed for different spaces and installation needs. Across the line-up, users can enjoy Art Mode with access to 5,000+ professionally curated artworks, along with experiences personalised by VAC. The Frame Pro (LS03HW model) features Neo QLED picture quality and Wireless One Connect. A built-in installation model of The Frame (LS03HE model) is also available for spaces that call for a cleaner, more integrated look. New in 2026, The Frame (LS03HE model) is now available in a 98-inch size, offering a gallery-scale screen that more closely reflects the presence of large-format artwork in the home.
Samsung’s Neo QLED brings together enhanced AI picture quality and more connected viewing experiences across the QN80H and QN70H. The QN70H has sizes from 85 to 43 inch, while the QN80H has sizes from 100 to 55 inch. Each model delivers the brightness, contrast and smart optimisation expected from a true QLED experience.
Samsung Mini LED brings a brighter, richer viewing experience to more viewers. More precise light control and Pure Spectrum Colour give images greater depth and clarity, as well as contrast that feels more defined from scene to scene. With two distinct models, Samsung makes Mini LED and AI-powered viewing available to more consumers.
Samsung is also expanding its line-up with the new 27-inch Movingstyle touch-screen — a versatile display designed to move with you. Featuring a detachable screen and integrated rollable floor stand with kickstand, the Movingstyle can be easily carried, repositioned and placed wherever users choose. Viewers can enjoy sharp, vivid picture quality with QHD resolution, while gamers benefit from a native 120Hz refresh rate for smooth, responsive gameplay with minimal motion blur. Users can also explore Samsung’s Art Store , featuring a curated collection of modern art, pop art and photography, or create personalised visuals with the AI-powered Generative Wallpaper feature.
Samsung is expanding its lifestyle audio line-up with Music Studio 7 and Music Studio 5, pairing immersive sound with design that naturally blends into modern spaces and everyday living environments.
Music Studio 7(HW-LS70H-Black, HW-LS71H-White) delivers an immersive 3.1.1-channel audio experience designed for richer, more expressive listening. Key features include Hi-Resolution Audio and Dolby Atmos,
Music Studio 5(HW-LS50H-Black, HW-LS51H-White) brings immersive sound to a more compact speaker format. Built for wireless music streaming, it supports high-resolution playback and effortless everyday listening, it can also be paired with Samsung TV’s.
Samsung is also expanding its TV ecosystem through Samsung TV Plus, a premium global entertainment service designed to deliver exceptional experiences for every moment. With more than 100 million monthly active users, Samsung TV Plus offers thousands of shows and movies on demand in one place.
Samsung TV Plus provides users with instant access to content without additional sign-ups or payment. Originally rooted in Samsung’s TV ecosystem, the service has grown into a global media platform that extends the value of Samsung’s hardware leadership into everyday viewing. Samsung TV Plus is available exclusively on Samsung TVs, Galaxy devices, Samsung Smart Monitors, and Family Hub refrigerators, with no subscription required.
