The company's Action Engine ADS platform currently supports Microsoft's complementary web services technology MapPoint Web Service 3.5 (MWS). By combining the mapping tools of MWS with the 'real-time' location capabilities of MLS, Action Engine can expand the value of its ADS solution for wireless operators deploying data services over smart phones and devices.
According to Ron Jasper, EVP of marketing and business development for Action Engine, "Location-based services represent a growing market that is redefining how people instantly access and use information while mobile. By supporting leading technologies like MapPoint Location Server and MapPoint Web Service, Action Engine is driving the industry and enabling wireless carriers to take full advantage of existing infrastructure and location technologies to rapidly deploy value-added, revenue-generating data applications and services to their mobile subscribers."
Operators deploying Action Engine's ADS solution will have the ability to offer 'real-time' personal location services combined with applications that deliver mapping tools for destination information, integrated maps, driving directions, distance calculations, proximity searches and other location intelligence.
For example, a mobile subscriber can use ADS applications to locate nearby friends, family and co-workers, as well as local destinations such as a Starbucks. Because Action Engine's software integrates with the native capabilities of the handset, including the phone dialer, SMS and MMS clients and PIM functions, subscribers can use their mobile phone to easily identify a friend in the area, contact him or her, invite them to meet, and even send directions.
The company's software has been deployed by global carriers, including Orange SA, mmO2, SMART Communications, Inc., among others.