Vodafone and Sony Music Entertainment together in content distribution

Vodafone and Sony Music Entertainment announced the world's largest single mobile operator/music company content distribution agreement. The deal calls for music content from hundreds of Sony Music artists to be provided to Vodafone and its Partners' customers around the world.

Under the terms of the agreement, Sony Music Entertainment will initially provide Vodafone with a wide range of content encompassing global and local artists, which will include real music ringtones, polyphonic ringtones, artist images, video streaming and short video downloads. International Sony Music artists including AC/DC, Anastacia, Incubus, Nas, Sertab, Jessica Simpson and Train will have their content featured on Vodafone live!

In addition to the global music content which will be distributed across multiple markets, the companies intend to feature a series of special National Artist Showcases that will include, among others; Delta Goodrem in Australia, Big Brovaz in the UK, and Paola and Chiara in Italy. The Artist Showcase concept has quickly become recognised as an effective and innovative way to link artists to audiences by providing fans with their favorite music 24/7, then maximising the experience with additional customised content relating to a specific artist.