Posted on 29-Jun-2004 07:54
Filed under: News
A Cingular survey reveals that men continue to hold the title of top wireless talkers for the fourth year in a row.
The company says that men talk 16 percent more on their mobile phones than do women. Men use their wireless phones an average of 455 minutes a month, compared to an average of 391 minutes a month for women.
Both sexes are talking more on their wireless phones this year, but the gender gap remains the same. And, regardless of who talks more, when you average out the talk time, both sexes are spending just over seven hours a month on their wireless phones.
On the home front it's different. While women traditionally have been the big talkers on home phones, men are now catching up. While women talked on home phones 75 percent more than men in 2003, that gap has narrowed to 62 percent, with women talking 547 minutes each month and men talking 337 minutes each month in 2004.
There is little difference between men and women using gaming and camera features. Approximately 12 percent of both men and women use the gaming feature frequently or occasionally on their wireless phones. And while the majority of both men and women do not yet have the camera feature on their wireless phones, about half of both men and women who do have camera-ready phones use them to snap photos.
Other differences in the sexes:
Convenience still remains the top reason for wireless phone usage, with 62 percent of wireless users indicating they primarily use their wireless phones for convenience purposes. Safety is next in line, at 21 percent.
Women use their wireless phones to talk to friends and family more than men do, as 81 percent of conversations by females are for friendly chat versus 68 percent for men.
Men use their wireless phones more for business. Men say that 30 percent of their conversations are for business, compared to 16 percent for women.
The national survey of 1,035 qualified wireless user respondents (499 male and 536 female) was conducted for Cingular Wireless by International Communications Research in May 2004. Last year's study was conducted in June using the same methodology and sampling demographics.