BT introduces text service between mobile and fixed lines
Posted on 10-Aug-2004 22:36
| Filed under: News
Mobile phone users with Vodafone, T-Mobile, BT Mobile and 3 can now send texts to more than 20 million fixed lines in the UK. O2 is expected to introduce the service in the next few weeks with other mobile operators following later in the year.
Millions of consumers with BT can also now send text messages to the 50 million mobile customers in the UK including those on Orange and Virgin Mobile as well as to other fixed line customers. According to the Mobile Data Association, about 59 million text messages each day are sent in the UK.
Nathan Budd, a consultant with industry analysts Frost & Sullivan, said: "Fixed Line Text is the next logical step in the SMS revolution. The UK is well placed to see successful take-up of the service as a result of BT's strategic approach, which has resulted in the widespread adoption of the service by a critical mass of UK operators.
"Fixed Line Text is new and technically complex and BT has the advantage of being able to learn from the efforts and challenges of European incumbents and benchmark performance to ensure that the UK gets it right."
Mobile users simply send text messages to fixed line numbers on the 01 or 02 area codes as they would text any mobile. If the fixed line customer has an SMS enabled phone registered for sending text they can exchange text messages with a fixed line just as they can with a mobile.
If the customer does not have an SMS enabled phone then the received text is converted to an automated speech and delivered as a voice message. Fixed line users have options to listen to the message or save it to listen later.
SMS enabled phones are available in the shops now priced from £29.99 and BT Retail has announced a special offer of free fixed-line to fixed-line SMS messaging until 30 November 2004.