Geekzone: technology news, blogs, forums
Guest
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
The Hyperfactory
Posted on 24-Feb-2003 17:56 | Tags Filed under: News


The Hyperfactory
Established in mid 2000, The Hyperfactory's goal has been to actively explore and lead the field in the wireless application development and wireless marketing space in Australasia.

The Hyperfactory were finalists in the 'Best Wireless or Application Service - Consumer Market' for "ClubZM", an application it recently developed for The Radio Network's ZM radio station. They are up against some tough competition including: Optimus Telecommunications, Portugal for Mobile Health Optimus, Wireless Information Network, UK for WIN and the AA: Roadside Assistance Alerts Vodafone Group, Germany for Vodafone Live!

Geoffrey Handley, Managing Director, The Hyperfactory attended the awards last year as a finalist in the same category for its "UVTXT" application developed for Vodafone.

"Last year a major Finnish company beat us to the top spot but we're feeling quietly confident of taking out the title this time.

"Win or lose it feels great to be a finalist for the second year in a row at such a prestigious awards ceremony. It means we're being consistent in our assault on the wireless world and achieving outstanding results for our clients.

"It's a huge buzz to have our achievements on this side of the world acknowledged on a global stage.

"ClubZM is a project we're really proud of and it's a concept we'll be working with The Radio Network to export internationally," says Mr Handley.

Christian Boston, Operations Manager for ZM at The Radio Network says the decision to partner with The Hyperfactory came at a time when the station was seeking new ways to build loyalty and respond to listeners via text.

"Club ZM is a great example of how well the mediums of radio and SMS can dovetail to create greater listener participation.

"ZM now has New Zealand's largest SMS database, with more than 60,000 members signed up for the Club ZM experience which entitles them to send text messages to DJs, enter competitions, request song information, take part in polls - all in real time.

"One of the most common things people call in for is to get the name of a song. Now you just text the word "Song" to 9696 and we text you back with the name and artist of the song playing on air.

"All responses to 9696 (ZMZM) are personalised and automation allows us interaction with all Club ZM members.

"ZM listeners have been texting us in the thousands on a daily basis for ages, so now we can reply, collect information and are really communicating with them," Mr Boston says.


More information: http://www.thehyperfactory.com...




comments powered by Disqus


Trending now »

Hot discussions in our forums right now:

iPhone 8/iPhone X, impressions?
Created by surfisup1000, last reply by kharris on 26-Sep-2017 17:20 (444 replies)
Pages... 28 29 30


Car pulling left - even after alignment
Created by Paul1977, last reply by blakamin on 26-Sep-2017 21:47 (48 replies)
Pages... 2 3 4


Auckland Airport fuel supply obliterated by digger
Created by Batman, last reply by scottjpalmer on 26-Sep-2017 22:10 (228 replies)
Pages... 14 15 16


Driving an automatic - do you use one foot or both?
Created by geekIT, last reply by blakamin on 26-Sep-2017 22:56 (145 replies)
Pages... 8 9 10


Electrical standards question
Created by delroynitz, last reply by Bung on 26-Sep-2017 22:22 (17 replies)
Pages... 2


Could a production electric car reach 500 KPH anytime soon?
Created by kingdragonfly, last reply by kotuku4 on 26-Sep-2017 16:32 (27 replies)
Pages... 2


vodafone shutting down email?
Created by FatFurryGuy, last reply by Rickles on 26-Sep-2017 15:31 (301 replies)
Pages... 19 20 21


Fire Brigade Access To Property
Created by Geektastic, last reply by MaxLV on 27-Sep-2017 01:06 (22 replies)
Pages... 2