Vodafone Australia has slashed its unlimited monthly data usage fee from AU$150.00 to AU$49.95 (US$36). This bundle allows customers to download as much data as they can use within Australia, within Vodafone’s fair use policy, which is around 500MB/month.
According to Declan O’Callaghan, Business Marketing Manager for Data at Vodafone, “We now have a better internet solution than a fixed line service because customers are able to access the web while they are on the move. Our wireless internet access covers 92% of the Australian population through our GPRS network, and this new pricing model means that this freedom and flexibility is affordable to business of all sizes.”
The AU$49.95 data bundle, used in conjunction with the Vodafone Mobile Connect, includes no lock in contracts and no minimum session or flagfall charges. Existing customers on the AU$150 bundle will enjoy a reduce cost, while customers on both the pre-existing bundles of AU$49.95 for 15MB per month, or AU$99.95 for 50 MB per month, will also be given the opportunity to migrate to the new Vodafone AU$49.95 bundle. It's not clear if this has to be requested by the user, or it will be an automatic migration.
Vodafone Mobile Connect and the new AU$49.95 data bundle are available from Vodafone retail outlets and all Vodafone dealers. Vodafone Mobile Connect can be purchased on a $0 upfront Mobile Payment Plan, over 12 or 24 months, provided they remain connected to Vodafone, or it can be purchased outright for AU$399.